Branding, Facebook & Twitter

Branding, Facebook & Twitter

Monitoring your brand:

  • Google yourself (in incognito mode, including name variations) & take a screenshot of results​
  • Set up a Google Alert and/or Mention for your name (including variations)

Getting started on Facebook:

  • Start a Facebook account for class OR check & update your existing account for completeness
    • Full name
    • Profile pic
    • Timeline cover image
    • About page

Getting started on Twitter:

  • Start a Twitter account for class OR check & update your existing account for completeness
    • Full name
    • Profile pic
    • Brief description/bio
    • Another site URL

Out-of-class assignments for Week 4:

  • Squerb: Squerb [HERE]
  • ​​Read TechCrunch’s description of how Facebook plans to compete with Twitter’s real-time stream: [ARTICLE HERE]
    • Once you have read about Facebook’s plans to compete with Twitter’s real-time stream, go to Squerb and let us know what you think here: [SQUERB HERE]

Just for reference:

  • ​Mashable’s Beginner’s Guide to Facebook: [GUIDE HERE]
  • ​Mashable’s Beginner’s Guide to Twitter: [GUIDE HERE]

Details of the SoMe post assignment:

  • You must do 5 SoMe posts over the course of the week. Week starts Thursday morning and ends Wednesday at 6 p.m.
  • You can post as much as you want, but you get credit for only 1 post per day.
  • You must post at least 2 messages to each platform (i.e., Twitter & Facebook) over the course of the week.
  • Each original post must contain the proper class hashtag (i.e., #DDWSU).
  • Detailed commenting on a classmate’s post (e.g., perspective on an article posted) does count towards the 5 total posts for the week. If the comment is within Facebook, it does not need to contain the class hashtag because we can see it in the post stream.
  • Here is a sample calendar for planning posts to meet the requirements:

Week 3- Facebook and Twitter


If you have any questions or need clarification about these assignments, let us know before beginning.

Week 2 (9/3/14): Social Recruiting

Week 2 (9/3/14): Social Recruiting

Discussion: articles from Week 1

Guest speaker: Stacy Foster, Relationship Manager – Cincinnati, Creative Niche

photo 1

Out-of-class assignments for Week 3: REQUIRED

  • If you have not already confirmed your email please confirm by Sunday 9/7/2014
  • Squerb Stacy’s career chat on Wednesday here: [SQUERB HERE]

Reminder: You must bring a laptop and/or tablet to work in class the rest of the semester. We will be doing a lot of in-class work and a smartphone is not enough for this work. Those who do not bring a laptop and/or tablet for in-class work will lose points accordingly.

For personal branding:

Review’s Google Yourself Challenge [INFOGRAPHIC HERE]

For social recruiting:

  • Read OnRec’s article on the state of social & mobile recruiting: http: [ARTICLE HERE]
  • Review Jobvite’s 2014 job seeker [INFOGRAPHIC HERE]:
    • Once you have reviewed the Jobvite’s 2014 job seeker infographic, go to Squerb and let us know what you thought here: [SQUERB HERE]


Week 1 (8/27/14): Introduction to Social Media (SoMe)

Week 1 (8/27/14)

Introduction to Social Media (SoMe)


  • SoMe experience/usage
  • Syllabus review
  • PPT – Intro to SoMe​

Required social media accounts for class:

Create the following social media accounts (if you do not have existing accounts):

  • Twitter:
    • Follow the following handles on Twitter:
    • Please note your Twitter account cannot be set as private while taking this class if you which to get credit for your required Twitter posts.

Out-of-class assignments for Week 2:

  • Do background research on next week’s guest speaker​: Stacy Foster, Creative Niche

Let us leave you with the digital hub:

Social Media and Personal Branding

Course Objectives and Learning Outcomes:

Instructors: Ike Brunner & Russ Shirley

This course is designed to teach social media and digital communications from business and personal branding perspectives. We will be doing a lot of hands-on application of concepts during class time and you will be required to maintain a consistent level of social media activity out of class.


There is no textbook for this course. Readings will consist of free online articles and reports. The list of articles covered during class and assigned for out-of-class will be provided weekly on the class website. We will post the week’s content and assignments after class each week.


Due to the nature of this class, all students must have a laptop and/or tablet for all class sessions. If you do not own a laptop, you can check one out through the Laptops2Go program: Additionally, mobile smartphones will be heavily utilized. Use of these technologies during class is encouraged, but only for class-related content.

When you finish this course, you will:

  • Understand the current digital landscape
  • Use social media platforms and tools to build your digital brand hub for professional networking and advancement
  • Have a solid understanding of how digital tools are used for business
  • Be a HootSuite Certified Professional
  • Master skills that will help in the job search and interview processes

This class is designed to prepare you for the business world. We will be covering topics that will enhance your skill set for the job market. We will be doing much of our work online, where people outside the class can see it. Always remember that.


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