Week 13 (4/9/14 + 4/10/14)

Digital Hub Presentations

What we covered this week:

Preparation for (Wednesday night) & start of digital hub presentations (Thursday night).

Out-of-class assignments:

squerb IT

Using squerb.com, respond to two squerbs we post this week.

  • If you have not already, please follow: https://squerb.com/users/392
  • This will allow (R)us(s) to follow you back and see your responses for credit for the assignment.
  • The next squerb will be posted on Monday.  
    • Look for a tweet with the #DDWSU and #squerb 

SoMe posts:

  • You must do 10 SoMe posts over the course of the next week. Week starts Thursday / Friday morning and ends Wednesday / Thursday at 6 p.m.
  • You can post as much as you want, but you get credit for only 2 posts per day. The 2 posts in a day must be on 2 different platforms.
  • You must post at least 2 messages to each platform (i.e., Twitter, Facebook, LinkedIn & Google+) over the course of the week.
  • Each original post must contain the proper class hashtag (i.e., #DDWSU).
  • Detailed commenting on a classmate’s post (e.g., perspective on an article posted) does count towards the 10 total posts for the week. If the comment is within Facebook, LinkedIn or G+, it does not need to contain the class hashtag because we can see it in the post stream.

Here is a sample calendar for planning posts to meet the requirements:

SoMe Post Examples

If you have any questions tweet or email us.

A note from Squerb’s CEO

Hello All Digital Done Wright classmates…

Squerb Hangout 2

CREDIT TO COURTNEY HOWARD FOR THE PHOTO.

UPDATE: Chris, Squerb’s CEO has pushed back the deadline for this at least a few days. Chris is looking forward to seeing many of you later in the week…

So, we’re still buzzing from such a fun session last night (dig the ‘I don’t Have Homies, I play tennis’ tweet) and the one thing we keep hearing is, ‘what about the shirts? (Myles wants his medium!).   Of course, we want everyone in the #ddwsu crew that wants one to have one of our award-winning shirts on their backs! But, being cold-hard capitalists that we are, Rob just won’t let it happen without the appropriate levels of blood, sweat and tears…so, how about if we make it fun and Squerbpoints related…?!?
We want to promote two things: new users and usage within a community.

So, as a game-like, participatory way of doing a squerb experiment – let’s say:

  • Anyone from the #DDWSU Digital Done Wright SoMe classes who gets 10 people to join and then subsequently do three specific Squerbs, custom created by You for the purpose of polling these friends on something you and they care about.
  • These should be people whose opinions you really want, about subjects you really care about. But it could be anything, for example, your local restaurant that a bunch of your friends love, or a singer or artist. It could be a news article or a movie you’ve recently seen.
  • The hand-on-heart commitment is that it’s stuff you care about…
Timeframe is between now and next Tuesday, and should you accept and complete this task, you will have a personally delivered, appropriately sized  (we have women’s sizes, too!) Squerbshirt brought to your town.
Squerb shirt
Rules
  • You Should Create three cool Squerbs that you think your invitees will want to Squerb. This could be anything. You will be deemed successful if you get 10 new joiners that you have invited to squerb these topics.
Note
  • We have several different colors and sizes. When we get your sizes, we’ll let you know what colors we have available.
Bonus
  • Since we also have these fab hoodies, let’s also say – the top 10 SquerbPoints leaders from #ddwsu will also get a hoodie and presence on our Squerb Home Page for April! We’ll keep you updated via Social Media and through the site as to who is in the lead…
Squerb hoodie
You guys are the early adopters, the hungry minds we’ve always been looking for, and we’re thrilled to have you in our corner. Your intuition and perspicacity for the SM space, and the place for our product in it, has been humbling and encouraging. Please don’t hesitate to tell us where we are missing in making Squerb the product you need to engage your world.
And…Start Your Squerbing…
Many thanks,
Chris
squerb-logo-with-tagline-230h-2 copy
Ps. A side note…prior to moving to Boulder to join Robert and Derek, I lived in Cleveland, OHIO for 3 years. So, in a very real sense, the idea, name and logo were largely birthed in Ohio. The product would not really arrive until Robert and Derek came on to the scene, but Squerb’s link to the northern swing state is as long as the winters off of Lake Erie…

Week 12 (4/2/14 + 4/3/14)

Social Media Disasters & Successes

What we covered this week:

Read Chipotle’s fake Twitter account hack for PR: http://mashable.com/2013/07/24/chipotle-faked-twitter-hack/

We’d like to thank Squerb for the Google Hangout last night with our #DDWSU students. We appreciate the time and enjoyed the interaction!

squerb

Credit to Ciara Bunch for the photo.

Discussion:

Business SoMe case studies: disasters and successes

SoMe disasters

  • #McDStories
  • NRA tweet after Aurora shooting
  • #AskBG
  • CelebBoutique Aurora tweet
  • Chick-Fil-A same-sex marriage
  • American Apparel Hurricane Sandy promotion
  • Gap Hurricane Sandy promotion
  • Amy’s Baking Company Kitchen Nightmares
  • Nestle vs. Greenpeace
  • SpaghettiOs Pearl Harbor tweet

SoMe successes

  • Old Spice social response campaign
  • GranataPet Foursquare campaign
  • Tide Daytona 500 twitter response
  • Oreo Super Bowl campaign
  • Cadbury social media
  • Dollar Shave Club YouTube video campaign
  • Honda Pintermission campaign
  • Ford Fiesta Instagram campaign
  • Morton’s Steakhouse

Criteria for successes

  • Campaign description
  • SoMe channels used
  • Campaign goals
  • Campaign results
  • Thoughts on reasons for success

Additional content for SoMe strategy:

Read USAToday’s article on retailers’ attraction to Pinterest: http://www.usatoday.com/story/tech/2013/08/21/pinterest-retail-revenue/2681907/

Review UMass Dartmouth’s Fortune 500 increased SoMe use 2013 [INFOGRAPHIC]: http://www.umassd.edu/cmr/socialmediaresearch/2013fortune500/infographics/

Read eMarketer report overview of SoMe’s importance to U.S. restaurant industry: http://www.emarketer.com/Article/Social-Serves-Many-Purposes-Restaurant-Industry-Marketers/1010366

Read Mashable’s article on how Fortune 500 companies use Instagram: http://mashable.com/2013/09/30/fortune-500-instagram/

Read eMarketer’s review of study about businesses delaying new digital strategies: http://www.emarketer.com/Article/Firms-Face-Challenges-Digital-Transformation/1010340

Review Adobe’s CMO.com Inforgraphic on the CMO’s Guide to the 2014 SoMe Landscape [INFOGRAPHIC]: http://www.cmo.com/content/dam/CMO_Other/articles/CMO_Guide_Social_2014.pdf

Review SocialMediaToday’s top social MKTG lessons [INFOGRAPHIC]: http://socialmediatoday.com/mlewis1/625691/top-social-marketing-lessons-leaders-sports-retail-and-services-infographic

Read eMarkerter’s SoMe MKTG tactics: http://www.emarketer.com/Article/Which-Social-Media-Marketing-Tactics-Work-Best/1009756

Read eMarketer’s how businesses use SoMe: http://www.emarketer.com/Article/Execs-Embrace-Real-Time-Social-Apps-Engagement/1010138

Out-of-class assignments:

squerb IT

Using squerb.com, respond to two squerbs we post this week.  The first squerb is listed below.

Doing a Google Hangout with the SQUERB?

https://squerb.com/s/t9th

  • If you have not already, please follow: https://squerb.com/users/392
  • This will allow (R)us(s) to follow you back and see your responses for credit for the assignment.
  • The next squerb will be posted on Monday.  
    • Look for a tweet with the #DDWSU and #squerb 

Extra credit assignment: SocialTV II

Option 1

  • Watch Fast ‘N Loud Monday night at 9 p.m. on Discovery Channel
  • Tweet at least 4 times during the show with relevant content, using the show hashtag (#FastNLive) & class hashtag (#DDWSU)

Option 2

  • Watch Dancing with the Stars Monday night at 8 p.m. on ABC
  • Tweet at least 4 times during the show with relevant content, using the show hashtag (#DTWS) & class hashtag (#DDWSU)

If you cannot live-tweet either of these shows, tweet us @DigiDoneWright with an alternative suggestion.

HootSuite University:

Complete HootSuite University course 150 & bring evidence of exam completion to class or send via e-mail.

SoMe posts:

  • You must do 10 SoMe posts over the course of the next week. Week starts Thursday / Friday morning and ends Wednesday / Thursday at 6 p.m.
  • You can post as much as you want, but you get credit for only 2 posts per day. The 2 posts in a day must be on 2 different platforms.
  • You must post at least 2 messages to each platform (i.e., Twitter, Facebook, LinkedIn & Google+) over the course of the week.
  • Each original post must contain the proper class hashtag (i.e., #DDWSU).
  • Detailed commenting on a classmate’s post (e.g., perspective on an article posted) does count towards the 10 total posts for the week. If the comment is within Facebook, LinkedIn or G+, it does not need to contain the class hashtag because we can see it in the post stream.

Here is a sample calendar for planning posts to meet the requirements:

SoMe Post Examples

If you have any question tweet or email us.

 

Week 11 (3/26/14 + 3/27/14) Digital Hub and Measurement

What we covered this week:

Example of our Digital Hub for #DDWSU

 

Content Calendar Template: Digital Hub Content Calendar Template

  • Teen awarded $70,000 after being forced to turnover her Facebook credentials: [ARTICLE]
  • Reviewed Google Analytics for website measurement
  • Reviewed Facebook insights

Out of class assignments:

squerb IT

Using squerb.com, respond to two squerbs we post this week.  The first squerb is listed below.

Doing a Google Hangout with the SQUERB?

https://squerb.com/s/t9m0

  • If you have not already, please follow: https://squerb.com/users/392
  • This will allow (R)us(s) to follow you back and see your responses for credit for the assignment.
  • The next squerb will be posted on Monday.  
    • Look for a tweet with the #DDWSU and #squerb 

Extra credit assignment: SocialTV

Option 1

  • Watch Fast ‘N Loud Monday night at 9 p.m. on Discovery Channel
  • Tweet at least 4 times during the show with relevant content, using the show hashtag (#FastNLive) & class hashtag (#DDWSU)

Option 2

  • Watch Dancing with the Stars Monday night at 8 p.m. on ABC
  • Tweet at least 4 times during the show with relevant content, using the show hashtag (#DTWS)  & class hashtag (#DDWSU)

If you cannot live-tweet either of these shows, tweet us @DigiDoneWright with an alternative suggestion.

Additional content for SocialTV [OPTIONAL]:

Read AdWeek’s article on the growing trend of SocialTV: http://www.adweek.com/news/technology/social-tv-use-appears-be-growing-150153
Read ReadWrite’s article on the importance of SocialTV to the industry: http://readwrite.com/2013/08/06/tv-social-media-second-screen-ratings#awesm=~oerrGGupKpAa3H

Additional content for SoMe strategy [OPTIONAL]:

  • Read SocialMediaToday’s article on SoMe networking tips: [ARTICLE]
  • MyCleverAgency’s SoMe content tips: [INFOGRAPHIC]
  • BundlePost’s how to create a simple SoMe strategy: [INFOGRAPHIC]
  • Mashable’s key elements of good social strategy: [ARTICLE]
  • Review Socialnomics’ key SoMe content strategies: [INFOGRAPHIC]

HootSuite University:

Complete HootSuite University course 140 & bring evidence of exam completion to class or send via e-mail.

SoMe posts:

  • You must do 10 SoMe posts over the course of the next week. Week starts Thursday / Friday morning and ends Wednesday / Thursday at 6 p.m.
  • You can post as much as you want, but you get credit for only 2 posts per day. The 2 posts in a day must be on 2 different platforms.
  • You must post at least 2 messages to each platform (i.e., Twitter, Facebook, LinkedIn & Google+) over the course of the week.
  • Each original post must contain the proper class hashtag (i.e., #DDWSU).
  • Detailed commenting on a classmate’s post (e.g., perspective on an article posted) does count towards the 10 total posts for the week. If the comment is within Facebook, LinkedIn or G+, it does not need to contain the class hashtag because we can see it in the post stream.

Here is a sample calendar for planning posts to meet the requirements:

SoMe Post Examples

If you have any question tweet or email us.

Week 10 (3/19/14 + 3/20/14) Content Aggregators

Efficiency & Effectiveness:

What we covered this week:

Content aggregators: 

Out-of-class assignments for Week 11:

HootSuite University

Complete HootSuite University course 121 & bring evidence of exam completion to class or send via e-mail

SoMe measurement materials [OPTIONAL]:

SoMe posts:

  • You must do 10 SoMe posts over the course of the next week. Week starts Thursday / Friday morning and ends Wednesday / Thursday at 6 p.m.
  • You can post as much as you want, but you get credit for only 2 posts per day. The 2 posts in a day must be on 2 different platforms.
  • You must post at least 2 messages to each platform (i.e., Twitter, Facebook, LinkedIn & Google+) over the course of the week.
  • Each original post must contain the proper class hashtag (i.e., #DDWSU).
  • Detailed commenting on a classmate’s post (e.g., perspective on an article posted) does count towards the 10 total posts for the week. If the comment is within Facebook, LinkedIn or G+, it does not need to contain the class hashtag because we can see it in the post stream.

Here is a sample calendar for planning posts to meet the requirements:

SoMe Post Examples

Extra Credit:

If you have any question tweet or email us.

#SELFIE – The Chainsmokers

Did the Chainsmokers try to “game the system” and create a viral video: [Article]

What is theaudience? [Article]

Week 9 (3/12/14 & 3/13/14) Digital Hub Project Planning

Digital Hub Project Details:

Required Elements (15 points each)

  • Strategy/Positioning: Your SoMe strategic plan and how you will position yourself/your business
    -What do you want to do with your personal brand/business over the next two years, while finishing school and preparing for the business world?
    -What do you want employers/consumers to see when they search? The answers to these questions will inform your strategic plan and positioning.
  • Goals & objectives: What you want to achieve short- & long-term
    -What do you want to achieve with your personal brand/business (SoMe & search results) between now and the time you are applying for jobs/launching the business?
    -Break down your goals and objectives by manageable time frames: what do you think you can accomplish over the next 3, 6 & 12 months?
  • Similar examples/inspiration: Other individuals/businesses who you aspire to be or are taking cues from
    -Find other students/businesses, recent graduates, industry experts, celebrities, etc. who you think do a good job and you can model your strategy after. The closer to your situation, the better. Maybe you have a friend or LinkedIn connection whose content/engagement you really like. The best way to inform your plan is to find similar successful examples and take inspiration from those.
  • Channels: Quality & quantity of SoMe channels you plan to use (must have minimum of 5)
    -Present (either as a snapshot on one graphic/slide, or by going to each channel during your presentation) what channels you are choosing and why. The why is very important and each channel should be justified with your other channels, strategy, goals and audience(s).
  • Branding consistency/content optimization/integration: How well your SoMe presence is coordinated across channels (e.g., photo, personal statement, area of expertise)
    -Pretend you are an employer/consumer and are researching you/your business for a prospective job/service. If you as the employer/consumer visit all the SoMe channels you choose, is it quickly evident on each channel that it is the same person/business? Is this person/business branded consistently across all these channels with the bio/summary and content s/he/it is producing?
  • Content Calendar: 3-month plan to fill your SoMe channels with relevant & engaging content; must be weekly & by channel (e.g., plans for each of 12 weeks and what content is going out on which SoMe channels)
    -Think about this like the weekly SoMe posts assignment – what content can you find, distribute, comment on, share with others, etc. that positions you as informed in your industry/career choice? This needs to be planned by week, not day, for 3 months. So, you need to have 12 topics overall to distribute across the 3 months. Each piece of content should be assigned to a week (vary the day of distribution), the channel(s) you will use to distribute, how you will find the content easily (e.g., industry newsletter, content aggregator covered in class) and how long you will distribute the content (e.g., one day or over the course of several days using multiple channels).
  • Measurement & monitoring: How you will monitor & measure your SoMe activity and adapt over time based on results
    -This is going to be two levels: 1) how you will monitor your SoMe activity success by basic counts of key metrics across channels; and 2) advanced tools you think you will use to get a better in-depth read on your SoMe activity, using reports (e.g., HootSuite Twitter activity report). This is going to be your plan; we don’t expect you to have any results yet.
  • Google results, reputation MGMT: Current Google results & where you want them to be once digital hub is executed & optimized; how you will manage your reputation while executing SoMe plan
    -Take a screenshot of your current Google results (or use the one from the beginning of class) and make some notes about where you think you want to be by the time you fully launch your personal brand/business. Identify opportunities to be found easily in Google results. Also have a couple bullet points on how you plan to deal with any positive/negative SoMe posts, comments, references to you that may impact your search results.
  • Defined opportunities & shortcomings: What you see as the opportunities to make an impact in your field and limitations you envision impacting your execution
    -Think about the vast possibilities you have to market yourself/your business to companies/consumers between now and the time you fully launch. This will inform your opportunities. Then think about any drawbacks that could come from executing this plan and if you achieve high search results – what are obstacles to becoming an expert in a given industry or a well-defined potential job candidate (e.g., time, resources, lack of experience, etc.)? This will inform your shortcomings.
  • Overall presentation: How well you present the plan, overall mastery of the course content
    -This will be how well your presentation flows and how well you show you have taken the course concepts and applied them to your project. Professionalism is key – things like spelling, grammar, good graphics, etc. in the presentation itself and how well-spoken you are delivering the presentation. You don’t have to be formal, but you have to be confident in your info and be able to justify your decisions if we question them. And don’t forget you get 10 bonus points if you use one of the presentation tools listed below.

Keys to doing well:

  • Know the why – justification for your decisions & plans
  • Be consistent
  • Tie back to class discussions/articles
  • Be creative & try new tools
  • Think long-term

Sample presentations from last semester:

Out-of-class assignments for Week 10:

HootSuite University

Complete HootSuite University course 120 & bring evidence of exam completion to class or send via e-mail

10 class-related posts

  • Send/post a total of 10 class-related messages to Twitter, Facebook, LinkedIn & G+ (at least 2 per platform) over the course of the next two weeks (maximum of 2 posts per day for credit).
  • These can be articles, charts or case studies or extension of class discussions on SoMe you find interesting, or significant additions to a tweet/post from a classmate. Basic comments or retweets/shares do not count towards the total. Remember to use the class hashtag (#DDWSU) for all tweets/posts, as this is how we will monitor and give you credit for the assignment.

Details of the SoMe post assignment:

  • You must do 10 SoMe posts over the course of the next two weeks. Week starts Wednesday / Thursday morning and ends Wednesday / Thursday at 6 p.m.
  • You can post as much as you want, but you get credit for only 2 posts per day. The 2 posts in a day must be on 2 different platforms.
  • You must post at least 2 messages to each platform (i.e., Twitter, Facebook, LinkedIn & Google+) over the course of the week.
  • Each original post must contain the proper class hashtag (i.e., #DDWSU).
  • Detailed commenting on a classmate’s post (e.g., perspective on an article posted) does count towards the 10 total posts for the week. If the comment is within Facebook, LinkedIn or G+, it does not need to contain the class hashtag because we can see it in the post stream.

Here is a sample calendar for planning posts to meet the requirements:

SoMe Post Examples

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