Social Media and Personal Branding

Course Objectives and Learning Outcomes:

Instructors: Ike Brunner & Russ Shirley

This course is designed to teach social media and digital communications from business and personal branding perspectives. We will be doing a lot of hands-on application of concepts during class time and you will be required to maintain a consistent level of social media activity out of class.

Textbook

There is no textbook for this course. Readings will consist of free online articles and reports. The list of articles covered during class and assigned for out-of-class will be provided weekly on the class website. We will post the week’s content and assignments after class each week.

Required

Due to the nature of this class, all students must have a laptop and/or tablet for all class sessions. If you do not own a laptop, you can check one out through the Laptops2Go program: http://www.wright.edu/cats/laptops2go/. Additionally, mobile smartphones will be heavily utilized. Use of these technologies during class is encouraged, but only for class-related content.

When you finish this course, you will:

  • Understand the current digital landscape
  • Use social media platforms and tools to build your digital brand hub for professional networking and advancement
  • Have a solid understanding of how digital tools are used for business
  • Be a HootSuite Certified Professional
  • Master skills that will help in the job search and interview processes

This class is designed to prepare you for the business world. We will be covering topics that will enhance your skill set for the job market. We will be doing much of our work online, where people outside the class can see it. Always remember that.

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