Week 5 (9/24/14): LinkedIn, Google+ & Squerb

LinkedIn, Google+ & Squerb

Review of SoMe posts & first Hootsuite exam
Discussed: Cuddlr

LinkedIn:

  • Start a LinkedIn account for class OR check & update your existing account for completeness
  • Full name
  • Professional profile pic
  • Summary statement
  • Industry
  • Education
  • Experience
  • Skills
  • Join the class LinkedIn Alumni Group (Digital Done Wright)
  • LinkIn with classmates

Google+:

  • Full name
  • Profile pic
  • Work, if applicable
  • School
  • Education
  • Experience
  • Skills
  • Follow class G+ Page (Digital Done Wright)
  • Create a class Circle (e.g., SoMe & Digital COM)
  • Add Digital Done Wright & classmates to the class Circle

Guest speaker: Chris Biscoe, CEO, Squerb

squerb-logo-with-tagline-230h-2 copy

Out-of-class assignments for Week 6:

  • Read: Mashable’s Beginner’s Guide to LinkedIn: [ARTICLE HERE]
  • Watch Martin Shervington’s guide to starting on Google+ [VIDEO HERE]
    • Once you have watched Martin Shervington’s guide to starting on Google+, go to Squerb and let us know what you think here: [SQUERB HERE]
  • Review the Undercover Recruiter’s Ultimate guide on LinkedIn profiles [INFOGRAPHIC HERE]
    • Once you have reviewed the Undercover Recruiter’s Ultimate guide on LinkedIn profiles infographic, go to Squerb and let us know what you think here: [SQUERB HERE]
  • Review Digital Information World’s Google+ timeline [INFOGRAPHIC HERE]

Complete SCMD 120 lesson & exam and send a screenshot of your exam pass screen to us via e-mail prior to class on Wednesday.

Complete 10 SoMe posts on Twitter, Facebook, LinkedIn & Google+. Details of the SoMe post assignment:

  • You must do 10 SoMe posts over the course of the week. Week starts Thursday morning and ends Wednesday at 6 p.m.
  • You can post as much as you want, but you get credit for only 2 posts per day. The 2 posts must be on different platforms (e.g., one on Twitter & one on Facebook).
  • You must post at least 2 messages to each platform (i.e., Twitter, Facebook, LinkedIn, G+) over the course of the week.
  • Each original post must contain the proper class hashtag (i.e., #DDWSU).
  • Detailed commenting on a classmate’s post (e.g., perspective on an article posted) does count towards the 10 total posts for the week. If the comment is within Facebook,
  • LinkedIn, or Google+, it does not need to contain the class hashtag because we can see it in the post stream.

Here is a sample calendar for planning posts to meet the requirements:


Week 5

If you have any questions or need clarification about these assignments, let us know before beginning.

Week 4 (9/17/14): Social Recruiting & Job Seeking Tools

Social Recruiting & Job Seeking Tools

  • Reviewed first week of SoMe posts & Squerbs
  • Discussed: Urban Outfitters SoMe/PR situation
  • “Truckers Hitch” had 310 views on Wednesday.
    • As of this post, they now have close to 1.5 million views in 3 days.
    • Would you consider the “Truckers Hitch” a success?

You’re Welcome!

Reviewed new social recruiting/job seeking tools:

Out-of-class assignments for Week 5:

  • Read: Mashable’s article on what college students should use LinkedIn for: [ARTICLE HERE]
    • Once you have read about What Every College Student Should Post on LinkedIn, go to Squerb and let us know what you think here: [SQUERB HERE]
  • Review: Visually’s (via LinkedIn in 30 Minutes) info graphic on what recruiters look for on LinkedIn:  [INFOGRAPHIC HERE]
  • Read SocialMediaToday’s article on LinkedIn profile tips: [ARTICLE HERE]

Complete 10 SoMe posts on Twitter & Facebook. Details of the SoMe post assignment:

  • You must do 10 SoMe posts over the course of the week. Week starts Thursday morning and ends Wednesday at 6 p.m.
  • You can post as much as you want, but you get credit for only 2 posts per day. The 2 posts must be on different platforms (i.e., one on Twitter & one on Facebook).
  • You must post at least 5 messages to each platform (i.e., Twitter & Facebook) over the course of the week.
  • Each original post must contain the proper class hashtag (i.e., #DDWSU).
  • Detailed commenting on a classmate’s post (e.g., perspective on an article posted) does count towards the 10 total posts for the week. If the comment is within Facebook, it does not need to contain the class hashtag because we can see it in the post stream.
  • Here is a sample calendar for planning posts to meet the requirements:

SOME Example Week 4

If you have any questions or need clarification about these assignments, let us know before beginning.

Hootsuite University

  • You should all now have access to Hootsuite University.
  • Complete SCMD 115 lesson & exam and send a screenshot of your exam pass screen to us via e-mail. (Prior to class on Wednesday for credit)
  • How do I access Hootsuite University? (See below)
  • After you have completed Hootsuite University SCMD 115 exam, let us know what you think here: [SQUERB HERE]

How do I access Hootsuite University?

As part of this program, you now have free access to Hootsuite Pro and Hootsuite University for 90 days.

To activate your account, please follow these simple steps:

  1. Follow the instructions in the email* you receive from Hootsuite with the subject “Access Your New Hootsuite Account”, and be sure to click on the activation link within 24 hours. If your activation link from Step #1 expires, simply click this link and create a new password.
  2. Visit Hootsuite University and click “Login” in the top right hand corner. If you are logged-in to your Hootsuite account, you should be able to login without having to enter any additional credentials.
  3. Create a Hootsuite University Profile. You can access this by selecting Profile and then choosing “My Account”

Please remember to use the email address that was registered as part of the program to login. Do not login using another email address or use Facebook or Twitter.

This is especially important, only the email you provided us for use with Hootsuite will have the free access, as outlined below.

* You may not receive an email if there is an account already set up under the email address registered by your instructor. If this is the case, try logging into Hootsuite University with this same email and your pre-existing password.

As part of the Higher Education program, you will have free 90-day access to:

  • Hootsuite Pro, including the ability to add 1 team member and create 2 custom reports
  • Hootsuite University, including Hootsuite and Social Media Training, along with access to our archive of webinars featuring respected industry professionals
  • Hootsuite Certification – students who complete their Hootsuite training receive a badge verifying their expertise, and are added to our directory of Hootsuite Certified Professionals

Enjoy your 90-day access to Hootsuite Pro and Hootsuite University!

Step one, after you login to Hootsuite:

HU Step 1

Step two…

HU Step 2

Step three…

HU Step 3

Step four…

HU Step 4

If you have any questions or need clarification about these assignments, let us know before beginning.

Don’t forget to Squerb!

 

Branding, Facebook & Twitter

Branding, Facebook & Twitter

Monitoring your brand:

  • Google yourself (in incognito mode, including name variations) & take a screenshot of results​
  • Set up a Google Alert and/or Mention for your name (including variations)

Getting started on Facebook:

  • Start a Facebook account for class OR check & update your existing account for completeness
    • Full name
    • Profile pic
    • Timeline cover image
    • About page

Getting started on Twitter:

  • Start a Twitter account for class OR check & update your existing account for completeness
    • Full name
    • Profile pic
    • Brief description/bio
    • Another site URL

Out-of-class assignments for Week 4:

  • Squerb: Squerb [HERE]
  • ​​Read TechCrunch’s description of how Facebook plans to compete with Twitter’s real-time stream: [ARTICLE HERE]
    • Once you have read about Facebook’s plans to compete with Twitter’s real-time stream, go to Squerb and let us know what you think here: [SQUERB HERE]

Just for reference:

  • ​Mashable’s Beginner’s Guide to Facebook: [GUIDE HERE]
  • ​Mashable’s Beginner’s Guide to Twitter: [GUIDE HERE]

Details of the SoMe post assignment:

  • You must do 5 SoMe posts over the course of the week. Week starts Thursday morning and ends Wednesday at 6 p.m.
  • You can post as much as you want, but you get credit for only 1 post per day.
  • You must post at least 2 messages to each platform (i.e., Twitter & Facebook) over the course of the week.
  • Each original post must contain the proper class hashtag (i.e., #DDWSU).
  • Detailed commenting on a classmate’s post (e.g., perspective on an article posted) does count towards the 5 total posts for the week. If the comment is within Facebook, it does not need to contain the class hashtag because we can see it in the post stream.
  • Here is a sample calendar for planning posts to meet the requirements:

Week 3- Facebook and Twitter

 

If you have any questions or need clarification about these assignments, let us know before beginning.

Week 2 (9/3/14): Social Recruiting

Week 2 (9/3/14): Social Recruiting

Discussion: articles from Week 1

Guest speaker: Stacy Foster, Relationship Manager – Cincinnati, Creative Niche

photo 1

Out-of-class assignments for Week 3: REQUIRED

  • If you have not already confirmed your email please confirm by Sunday 9/7/2014
  • Squerb Stacy’s career chat on Wednesday here: [SQUERB HERE]

Reminder: You must bring a laptop and/or tablet to work in class the rest of the semester. We will be doing a lot of in-class work and a smartphone is not enough for this work. Those who do not bring a laptop and/or tablet for in-class work will lose points accordingly.

For personal branding:

Review BackgroundCheck.org’s Google Yourself Challenge [INFOGRAPHIC HERE]

For social recruiting:

  • Read OnRec’s article on the state of social & mobile recruiting: http: [ARTICLE HERE]
  • Review Jobvite’s 2014 job seeker [INFOGRAPHIC HERE]:
    • Once you have reviewed the Jobvite’s 2014 job seeker infographic, go to Squerb and let us know what you thought here: [SQUERB HERE]

OPTIONAL READING:

Week 1 (8/27/14): Introduction to Social Media (SoMe)

Week 1 (8/27/14)

Introduction to Social Media (SoMe)

Introductions

  • SoMe experience/usage
  • Syllabus review
  • PPT – Intro to SoMe​

Required social media accounts for class:

Create the following social media accounts (if you do not have existing accounts):

  • Twitter: https://twitter.com
    • Follow the following handles on Twitter:
    • Please note your Twitter account cannot be set as private while taking this class if you which to get credit for your required Twitter posts.

Out-of-class assignments for Week 2:

  • Do background research on next week’s guest speaker​: Stacy Foster, Creative Niche

Let us leave you with the digital hub:

Social Media and Personal Branding

Course Objectives and Learning Outcomes:

Instructors: Ike Brunner & Russ Shirley

This course is designed to teach social media and digital communications from business and personal branding perspectives. We will be doing a lot of hands-on application of concepts during class time and you will be required to maintain a consistent level of social media activity out of class.

Textbook

There is no textbook for this course. Readings will consist of free online articles and reports. The list of articles covered during class and assigned for out-of-class will be provided weekly on the class website. We will post the week’s content and assignments after class each week.

Required

Due to the nature of this class, all students must have a laptop and/or tablet for all class sessions. If you do not own a laptop, you can check one out through the Laptops2Go program: http://www.wright.edu/cats/laptops2go/. Additionally, mobile smartphones will be heavily utilized. Use of these technologies during class is encouraged, but only for class-related content.

When you finish this course, you will:

  • Understand the current digital landscape
  • Use social media platforms and tools to build your digital brand hub for professional networking and advancement
  • Have a solid understanding of how digital tools are used for business
  • Be a HootSuite Certified Professional
  • Master skills that will help in the job search and interview processes

This class is designed to prepare you for the business world. We will be covering topics that will enhance your skill set for the job market. We will be doing much of our work online, where people outside the class can see it. Always remember that.

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