Week 14 (4/16/14 + 4/17/14)

Digital Hub Presentations

What we covered this week:

Digital hub presentations!

Out-of-class assignments:

HootSuite University

Complete HootSuite University Certified Professional Exam & bring evidence of completion to class or send via e-mail. Be sure to do this before your Pro subscription runs out. You will not be able to complete the exam after that, unless you pay for the Pro service going forward.

 

Week 13 (4/9/14 + 4/10/14)

Digital Hub Presentations

What we covered this week:

Preparation for (Wednesday night) & start of digital hub presentations (Thursday night).

Out-of-class assignments:

squerb IT

Using squerb.com, respond to two squerbs we post this week.

  • If you have not already, please follow: https://squerb.com/users/392
  • This will allow (R)us(s) to follow you back and see your responses for credit for the assignment.
  • The next squerb will be posted on Monday.  
    • Look for a tweet with the #DDWSU and #squerb 

SoMe posts:

  • You must do 10 SoMe posts over the course of the next week. Week starts Thursday / Friday morning and ends Wednesday / Thursday at 6 p.m.
  • You can post as much as you want, but you get credit for only 2 posts per day. The 2 posts in a day must be on 2 different platforms.
  • You must post at least 2 messages to each platform (i.e., Twitter, Facebook, LinkedIn & Google+) over the course of the week.
  • Each original post must contain the proper class hashtag (i.e., #DDWSU).
  • Detailed commenting on a classmate’s post (e.g., perspective on an article posted) does count towards the 10 total posts for the week. If the comment is within Facebook, LinkedIn or G+, it does not need to contain the class hashtag because we can see it in the post stream.

Here is a sample calendar for planning posts to meet the requirements:

SoMe Post Examples

If you have any questions tweet or email us.

A note from Squerb’s CEO

Hello All Digital Done Wright classmates…

Squerb Hangout 2

CREDIT TO COURTNEY HOWARD FOR THE PHOTO.

UPDATE: Chris, Squerb’s CEO has pushed back the deadline for this at least a few days. Chris is looking forward to seeing many of you later in the week…

So, we’re still buzzing from such a fun session last night (dig the ‘I don’t Have Homies, I play tennis’ tweet) and the one thing we keep hearing is, ‘what about the shirts? (Myles wants his medium!).   Of course, we want everyone in the #ddwsu crew that wants one to have one of our award-winning shirts on their backs! But, being cold-hard capitalists that we are, Rob just won’t let it happen without the appropriate levels of blood, sweat and tears…so, how about if we make it fun and Squerbpoints related…?!?
We want to promote two things: new users and usage within a community.

So, as a game-like, participatory way of doing a squerb experiment – let’s say:

  • Anyone from the #DDWSU Digital Done Wright SoMe classes who gets 10 people to join and then subsequently do three specific Squerbs, custom created by You for the purpose of polling these friends on something you and they care about.
  • These should be people whose opinions you really want, about subjects you really care about. But it could be anything, for example, your local restaurant that a bunch of your friends love, or a singer or artist. It could be a news article or a movie you’ve recently seen.
  • The hand-on-heart commitment is that it’s stuff you care about…
Timeframe is between now and next Tuesday, and should you accept and complete this task, you will have a personally delivered, appropriately sized  (we have women’s sizes, too!) Squerbshirt brought to your town.
Squerb shirt
Rules
  • You Should Create three cool Squerbs that you think your invitees will want to Squerb. This could be anything. You will be deemed successful if you get 10 new joiners that you have invited to squerb these topics.
Note
  • We have several different colors and sizes. When we get your sizes, we’ll let you know what colors we have available.
Bonus
  • Since we also have these fab hoodies, let’s also say – the top 10 SquerbPoints leaders from #ddwsu will also get a hoodie and presence on our Squerb Home Page for April! We’ll keep you updated via Social Media and through the site as to who is in the lead…
Squerb hoodie
You guys are the early adopters, the hungry minds we’ve always been looking for, and we’re thrilled to have you in our corner. Your intuition and perspicacity for the SM space, and the place for our product in it, has been humbling and encouraging. Please don’t hesitate to tell us where we are missing in making Squerb the product you need to engage your world.
And…Start Your Squerbing…
Many thanks,
Chris
squerb-logo-with-tagline-230h-2 copy
Ps. A side note…prior to moving to Boulder to join Robert and Derek, I lived in Cleveland, OHIO for 3 years. So, in a very real sense, the idea, name and logo were largely birthed in Ohio. The product would not really arrive until Robert and Derek came on to the scene, but Squerb’s link to the northern swing state is as long as the winters off of Lake Erie…

Week 12 (4/2/14 + 4/3/14)

Social Media Disasters & Successes

What we covered this week:

Read Chipotle’s fake Twitter account hack for PR: http://mashable.com/2013/07/24/chipotle-faked-twitter-hack/

We’d like to thank Squerb for the Google Hangout last night with our #DDWSU students. We appreciate the time and enjoyed the interaction!

squerb

Credit to Ciara Bunch for the photo.

Discussion:

Business SoMe case studies: disasters and successes

SoMe disasters

  • #McDStories
  • NRA tweet after Aurora shooting
  • #AskBG
  • CelebBoutique Aurora tweet
  • Chick-Fil-A same-sex marriage
  • American Apparel Hurricane Sandy promotion
  • Gap Hurricane Sandy promotion
  • Amy’s Baking Company Kitchen Nightmares
  • Nestle vs. Greenpeace
  • SpaghettiOs Pearl Harbor tweet

SoMe successes

  • Old Spice social response campaign
  • GranataPet Foursquare campaign
  • Tide Daytona 500 twitter response
  • Oreo Super Bowl campaign
  • Cadbury social media
  • Dollar Shave Club YouTube video campaign
  • Honda Pintermission campaign
  • Ford Fiesta Instagram campaign
  • Morton’s Steakhouse

Criteria for successes

  • Campaign description
  • SoMe channels used
  • Campaign goals
  • Campaign results
  • Thoughts on reasons for success

Additional content for SoMe strategy:

Read USAToday’s article on retailers’ attraction to Pinterest: http://www.usatoday.com/story/tech/2013/08/21/pinterest-retail-revenue/2681907/

Review UMass Dartmouth’s Fortune 500 increased SoMe use 2013 [INFOGRAPHIC]: http://www.umassd.edu/cmr/socialmediaresearch/2013fortune500/infographics/

Read eMarketer report overview of SoMe’s importance to U.S. restaurant industry: http://www.emarketer.com/Article/Social-Serves-Many-Purposes-Restaurant-Industry-Marketers/1010366

Read Mashable’s article on how Fortune 500 companies use Instagram: http://mashable.com/2013/09/30/fortune-500-instagram/

Read eMarketer’s review of study about businesses delaying new digital strategies: http://www.emarketer.com/Article/Firms-Face-Challenges-Digital-Transformation/1010340

Review Adobe’s CMO.com Inforgraphic on the CMO’s Guide to the 2014 SoMe Landscape [INFOGRAPHIC]: http://www.cmo.com/content/dam/CMO_Other/articles/CMO_Guide_Social_2014.pdf

Review SocialMediaToday’s top social MKTG lessons [INFOGRAPHIC]: http://socialmediatoday.com/mlewis1/625691/top-social-marketing-lessons-leaders-sports-retail-and-services-infographic

Read eMarkerter’s SoMe MKTG tactics: http://www.emarketer.com/Article/Which-Social-Media-Marketing-Tactics-Work-Best/1009756

Read eMarketer’s how businesses use SoMe: http://www.emarketer.com/Article/Execs-Embrace-Real-Time-Social-Apps-Engagement/1010138

Out-of-class assignments:

squerb IT

Using squerb.com, respond to two squerbs we post this week.  The first squerb is listed below.

Doing a Google Hangout with the SQUERB?

https://squerb.com/s/t9th

  • If you have not already, please follow: https://squerb.com/users/392
  • This will allow (R)us(s) to follow you back and see your responses for credit for the assignment.
  • The next squerb will be posted on Monday.  
    • Look for a tweet with the #DDWSU and #squerb 

Extra credit assignment: SocialTV II

Option 1

  • Watch Fast ‘N Loud Monday night at 9 p.m. on Discovery Channel
  • Tweet at least 4 times during the show with relevant content, using the show hashtag (#FastNLive) & class hashtag (#DDWSU)

Option 2

  • Watch Dancing with the Stars Monday night at 8 p.m. on ABC
  • Tweet at least 4 times during the show with relevant content, using the show hashtag (#DTWS) & class hashtag (#DDWSU)

If you cannot live-tweet either of these shows, tweet us @DigiDoneWright with an alternative suggestion.

HootSuite University:

Complete HootSuite University course 150 & bring evidence of exam completion to class or send via e-mail.

SoMe posts:

  • You must do 10 SoMe posts over the course of the next week. Week starts Thursday / Friday morning and ends Wednesday / Thursday at 6 p.m.
  • You can post as much as you want, but you get credit for only 2 posts per day. The 2 posts in a day must be on 2 different platforms.
  • You must post at least 2 messages to each platform (i.e., Twitter, Facebook, LinkedIn & Google+) over the course of the week.
  • Each original post must contain the proper class hashtag (i.e., #DDWSU).
  • Detailed commenting on a classmate’s post (e.g., perspective on an article posted) does count towards the 10 total posts for the week. If the comment is within Facebook, LinkedIn or G+, it does not need to contain the class hashtag because we can see it in the post stream.

Here is a sample calendar for planning posts to meet the requirements:

SoMe Post Examples

If you have any question tweet or email us.

 

Week 11 (3/26/14 + 3/27/14) Digital Hub and Measurement

What we covered this week:

Example of our Digital Hub for #DDWSU

 

Content Calendar Template: Digital Hub Content Calendar Template

  • Teen awarded $70,000 after being forced to turnover her Facebook credentials: [ARTICLE]
  • Reviewed Google Analytics for website measurement
  • Reviewed Facebook insights

Out of class assignments:

squerb IT

Using squerb.com, respond to two squerbs we post this week.  The first squerb is listed below.

Doing a Google Hangout with the SQUERB?

https://squerb.com/s/t9m0

  • If you have not already, please follow: https://squerb.com/users/392
  • This will allow (R)us(s) to follow you back and see your responses for credit for the assignment.
  • The next squerb will be posted on Monday.  
    • Look for a tweet with the #DDWSU and #squerb 

Extra credit assignment: SocialTV

Option 1

  • Watch Fast ‘N Loud Monday night at 9 p.m. on Discovery Channel
  • Tweet at least 4 times during the show with relevant content, using the show hashtag (#FastNLive) & class hashtag (#DDWSU)

Option 2

  • Watch Dancing with the Stars Monday night at 8 p.m. on ABC
  • Tweet at least 4 times during the show with relevant content, using the show hashtag (#DTWS)  & class hashtag (#DDWSU)

If you cannot live-tweet either of these shows, tweet us @DigiDoneWright with an alternative suggestion.

Additional content for SocialTV [OPTIONAL]:

Read AdWeek’s article on the growing trend of SocialTV: http://www.adweek.com/news/technology/social-tv-use-appears-be-growing-150153
Read ReadWrite’s article on the importance of SocialTV to the industry: http://readwrite.com/2013/08/06/tv-social-media-second-screen-ratings#awesm=~oerrGGupKpAa3H

Additional content for SoMe strategy [OPTIONAL]:

  • Read SocialMediaToday’s article on SoMe networking tips: [ARTICLE]
  • MyCleverAgency’s SoMe content tips: [INFOGRAPHIC]
  • BundlePost’s how to create a simple SoMe strategy: [INFOGRAPHIC]
  • Mashable’s key elements of good social strategy: [ARTICLE]
  • Review Socialnomics’ key SoMe content strategies: [INFOGRAPHIC]

HootSuite University:

Complete HootSuite University course 140 & bring evidence of exam completion to class or send via e-mail.

SoMe posts:

  • You must do 10 SoMe posts over the course of the next week. Week starts Thursday / Friday morning and ends Wednesday / Thursday at 6 p.m.
  • You can post as much as you want, but you get credit for only 2 posts per day. The 2 posts in a day must be on 2 different platforms.
  • You must post at least 2 messages to each platform (i.e., Twitter, Facebook, LinkedIn & Google+) over the course of the week.
  • Each original post must contain the proper class hashtag (i.e., #DDWSU).
  • Detailed commenting on a classmate’s post (e.g., perspective on an article posted) does count towards the 10 total posts for the week. If the comment is within Facebook, LinkedIn or G+, it does not need to contain the class hashtag because we can see it in the post stream.

Here is a sample calendar for planning posts to meet the requirements:

SoMe Post Examples

If you have any question tweet or email us.

Week 10 (3/19/14 + 3/20/14) Content Aggregators

Efficiency & Effectiveness:

What we covered this week:

Content aggregators: 

Out-of-class assignments for Week 11:

HootSuite University

Complete HootSuite University course 121 & bring evidence of exam completion to class or send via e-mail

SoMe measurement materials [OPTIONAL]:

SoMe posts:

  • You must do 10 SoMe posts over the course of the next week. Week starts Thursday / Friday morning and ends Wednesday / Thursday at 6 p.m.
  • You can post as much as you want, but you get credit for only 2 posts per day. The 2 posts in a day must be on 2 different platforms.
  • You must post at least 2 messages to each platform (i.e., Twitter, Facebook, LinkedIn & Google+) over the course of the week.
  • Each original post must contain the proper class hashtag (i.e., #DDWSU).
  • Detailed commenting on a classmate’s post (e.g., perspective on an article posted) does count towards the 10 total posts for the week. If the comment is within Facebook, LinkedIn or G+, it does not need to contain the class hashtag because we can see it in the post stream.

Here is a sample calendar for planning posts to meet the requirements:

SoMe Post Examples

Extra Credit:

If you have any question tweet or email us.

#SELFIE – The Chainsmokers

Did the Chainsmokers try to “game the system” and create a viral video: [Article]

What is theaudience? [Article]

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