ADDWSU Week 6: Google Analytics, Twitter Ads & New Digital Agency Brands!

What was covered this week in #ADDWSU:

  • Google Analytics dashboard walkthrough, using DigitalDoneWright.com as example
  • Twitter Ads platform walkthrough
  • Group work for Digital Hub v.2.0 (full requirements sheet is in Pilot)
    • Agency names
    • Website URLs
    • Branding (logo, color scheme, tagline, etc.)
    • Fiverr designer for logo

Out-of-class assignments for Week 7:

Agency Formation:

  • Complete the initial work on your agency’s name and branding per above criteria.

Readings:

 Hubspot Academy:

  • ​Complete the introduction and first three full lessons (Understanding Content Marketing, The Power of Storytelling & Generating Content Ideas) of Hubspot Academy’s Content Marketing course. Bring questions to next week’s class about this content.

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