Digital Hub v.2.0, Competitive Analyses & SoMe Audits

What we covered

  • Group work on Digital Hub v.2.0
    • Agency branding
    • Fiverr designer for logo
  • Discussion: Competitive Analyses & SoMe Audits
    • Developed spreadsheet to use for these parts of Digital Hub v.2.0

Out-of-class assignments for Week 9:

1) Weekly blogging: Blog posts due 2/26/2017

Blogging: Below you will find step-by-step instructions for creating a blog page within the #ADDWSU section of the website. This assignment is worth 20 points for the moderators and 10 points for the responders. Instructions for the blog content:

Moderators: Each moderator will create and post a page for his/her blog post by midnight on the Sunday following class. The post should be 2 – 4 paragraphs and contain the following elements:

  1. Short summary of the most important in-class content/activities
  2. Critical thought about the class session and the overall class direction
  3. Additional media (e.g., photos, hyperlinks, video embeds, etc.) for better SEO
  4. Engaging questions to be responded by the rest of the class
  5. Tweeted link to let everyone know that your blog page is live once it is published. Be sure to use the #ADDWSU hashtag.

PLEASE NOTE: A delay in publishing a blog post will also affect responders’ grades. 

Moderators are also required to monitor and moderate the discussion for their blog page from the time the initial post goes live to the beginning of class the following week.

Responders: The rest of the class is required to read each moderator’s blog post and respond with quality content. The responses do not have to be a certain length, but should show insight into the original post and responses to the questions asked. Each class member is required to respond at least once to each original blog post. Additional responses are not required but are welcomed. Be creative with your responses and feel free to add media also.

Here are the steps to create each blog post after you have successfully logged into the DDWSU WordPress.

2) Complete lessons 4 – 6 (Planning a Long-Term Content Strategy, Building a Content Creation Framework & Becoming an Effective Writer) of Hubspot Academy’s Content Marketing course. Bring questions to the next class about this content.

3) Digital Hub v.2.0

  • Review the Digital Hub v.2.0 required elements & familiarize yourself with Balsamiq to begin building the wireframe for your agency website.
  • Identify three digital agencies to use for your competitive analysis. These agencies should be comparable in their size and services offered to your agency.
  • Finalize the spreadsheet we worked on during class to use in your competitive analysis and SoMe audit. Also build a template to use for your SWOT analyses of each competitor.

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