ADDWSU Week Three Review: Inbound Marketing and SEO Optimization:
A grand salutations to you class and congratulations as we have made it three weeks into the semester already. In this blog I will be covering inbound marketing as discussed in class and Adrienne Lohr will be covering SEO (if you haven’t already, find her post here). To help alleviate the pangs of homework I hope this helps keep things light:
Why do digital marketers make great football receivers?
(FIND OUT AT THE END OF THE POST!)
With the third week over (again, nice work) I will be reviewing the elements covered by the lessons via HubSpot Academy. In these courses we discusses a couple major points:
- What is Inbound marketing?
- What is SEO and how does it affect your brand?
Where as traditional marketing is now viewed as invasive and annoying to viewers, we have seen that inbound marketing works to draw customers to websites and landing pages as a part of their own Buyer’s Journey in regards to where they’re at in the steps of inbound marketing methodology: attract, convert, close, and delight.
As we have learned, digital marketing is focusing more and more and on consumers’ needs along with their trending purchases, site visits, and interactions with different websites and companies. Another big topic covered in the videos was Buyer Personas and how they can aid in representing data of past, current, and potential customers by personifying typical demographics, interests, and life aspects. By understanding the actions, interests, and motivation of our Buyer Personas, we can better gauge what works, why, and how to improve interactions and strategies to create an all around better experience for said customers. (Fooled ya, here’s the answer to the joke!: Because they always stay inbounds!)
In case you are interested in learning some more about inbound marketing, check out this video by HubSpot’s CEO, Brian Halligan, as he explains the importance of getting to know where and how to reach your consumers and the critical role of inbound marketing.
I am well aware that I did not cover too much, that’s where you guys come in:
- In regards to what we covered in class and watched in the videos, what did you find most valuable to improving a company’s brand and online presence regarding digital marketing?
- How are customers and the technological innovations shaping how companies brand and present themselves to the public with their products?
- In your opinion, how do you think receiving a certification in Inbound Marketing will help you?
- What do you think was going through the creator’s mind when they ever so carelessly pieced together Orange Cream Soda Pop-tarts?