Last Thursday, Jan. 12 marked the beginning of the first Advanced Social Media Class of the semester, and with that spurred the debate of what should be the final project for the course. The final project will be a culmination of all the skills and knowledge learned from our lectures and will ultimately define the nature of the class. The two options presented as candidates for the final project were Google’s Online Marketing Challenge and the Digital Hub 2.0.The Google Marketing Challenge
Google Marketing Challenge
Google’s Online Marketing Challenge would require students to create online marketing campaigns using Google AdWords. Students would be required to be in teams, consisting of three to six members, and would have an AdWords advertising budget of 250 dollars provided by Google. The pros of this challenge are that it provides students with intimate experience with AdWords and would be a major resume booster to the students who win. A con is that assignments associated to the challenge would be graded directly by Google, resulting in a lack of comprehensive feedback.
Digital Hub 2.0
The Digital Hub Project v. 2.0 is a successor to the Digital Hub project of the Basic Social Media class, except instead of branding ourselves; we are branding our own digital “business.” In groups of four, we would be creating our own Social consulting agency with all the juicy components including a website, logo, and social media components. A pro of the Digital Hub project is that if you want to go into the digital marketing world, this is the project for you. Multiple students have started their own digital consulting pages using the Digital Hub template, with 937 Digital being an example. A con is that if you do not have a desire in going into that line of work, this may not provide you with relevant experience.
A class vote was initiated on Twitter, with the Digital Hub project winning 58% of the vote. With the decision made, it is predictable to see the direction that the class will take. A direction that will focus on first hand experience with Ike by our side every step of the way. Both the certification assignments mentioned in Cameron Summer’s blog post and the Digital Hub project 2.0 will provide us with digital skills that are sure to boost our resumes as well as give us a much needed competitive edge in the work place.
What project idea did you vote for? What experience/opportunity were you trying to get from your choice?
Do you think that the Digital Hub project is better situated for a class of our nature, rather than the Marketing challenge? Why?
What skills do you want to pull from this class? How do you think you’ll utilize them in the future?
Was Timbits a good idea? Why?