Last Thursday, Jan. 12 marked the beginning of the first Advanced Social Media Class of the semester, and with that spurred the debate of what should be the final project for the course. The final project will be a culmination of all the skills and knowledge learned from our lectures and will ultimately define the nature of the class. The two options presented as candidates for the final project were Google’s Online Marketing Challenge and the Digital Hub 2.0.The Google Marketing Challenge

Google Marketing Challenge, Beyonce 2017

Google Marketing Challenge

Google’s Online Marketing Challenge would require students to create online marketing campaigns using Google AdWords. Students would be required to be in teams, consisting of three to six members, and would have an AdWords advertising budget of 250 dollars provided by Google. The pros of this challenge are that it provides students with intimate experience with AdWords and would be a major resume booster to the students who win. A con is that assignments associated to the challenge would be graded directly by Google, resulting in a lack of comprehensive feedback.

Digital Hub 2.0

The Digital Hub Project v. 2.0 is a successor to the Digital Hub project of the Basic Social Media class, except instead of branding ourselves; we are branding our own digital “business.” In groups of four, we would be creating our own Social consulting agency with all the juicy components including a website, logo, and social media components. A pro of the Digital Hub project is that if you want to go into the digital marketing world, this is the project for you. Multiple students have started their own digital consulting pages using the Digital Hub template, with 937 Digital being an example. A con is that if you do not have a desire in going into that line of work, this may not provide you with relevant experience.

A class vote was initiated on Twitter, with the Digital Hub project winning 58% of the vote. With the decision made, it is predictable to see the direction that the class will take. A direction that will focus on first hand experience with Ike by our side every step of the way. Both the certification assignments mentioned in Cameron Summer’s blog post and the Digital Hub project 2.0 will provide us with digital skills that are sure to boost our resumes as well as give us a much needed competitive edge in the work place.

What project idea did you vote for? What experience/opportunity were you trying to get from your choice?

Do you think that the Digital Hub project is better situated for a class of our nature, rather than the Marketing challenge? Why?

What skills do you want to pull from this class? How do you think you’ll utilize them in the future?

Was Timbits a good idea? Why?

13 thoughts on “Google Marketing Challenge or Digital Hub 2.0?

  • January 16, 2017 at 4:46 pm
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    What project idea did you vote for? What experience/opportunity were you trying to get from your choice?
    I voted for the digital hub 2.0, as I feel like this will give us viable experience, and I also did not want to put things on rush when it came to getting certified by Google. I truly believe the marketing skills in the 2.0 along with the added experience with CodeAcademy will give us the added experience to prepare for the workplace.

    Do you think that the Digital Hub project is better situated for a class of our nature, rather then the Marketing challenge? Why?
    Yes, honestly. If we had chosen the Google Marketing Challenge, I feel like we would be rushing and having not a firm ground to stand on when it comes to marketing experience.

    What skills do you want to pull from this class? How do you think you’ll utilize them in the future?
    I really want to learn more about wordpress, coding, and how to promote a business. I do feel like I will take this experience and enhance my own brand.

    Was Timbits a good idea? Why?
    If you guys like Timbits, I am all for it. I would rather have cookies or chips.

    Reply
    • January 16, 2017 at 5:17 pm
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      Casey,

      The Google Marketing Challenge would of provided us with the opportunity to work for a real business and a chance to forge some sort of relationship with Google, however I see why you chose the Digital Hub as the final project. The Digital Hub is a lot of work, but it’s also self contained to you and your group members, meaning that there is not an actual business on the other end of the line. This self containment of sorts can take a burden off while still providing us with much needed experience.

      Reply
  • January 16, 2017 at 9:10 pm
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    Between the Google Online Marketing Challenge and the Digital Hub 2.0, my vote went to the Digital Hub. I could see the real-world and resume-building experience that could come with the Google Online Marketing Challenge, but the Digital Hub just seem to fit the class a lot better. As far as learning about marketing goes, we’ll be getting some of that already in the class, and the creative energy that the Digital Hub 2.0 will require will still look good on a resume.

    I do think that both assignments suit this class very well. They both will be valuable to our knowledge about digital media and marketing, and require a lot of time and effort from all parties involved. Both of these options seem like an ideal assignment for an advanced section such as this.

    There are several skills I hope to pull from this class and use in my career. A knowledge of Digital Marketing would be very helpful, especially in the company I am currently working for. I have also wanted to learn a bit more about using WordPress, as well as coding, and website building since these things have been recommended to me by several professors at Wright State. All of these things will help me advance in the Mass Communications field.

    When it comes to the Timbits, I am all for those, just as long as we have a wide assortment and we take everything as far as different flavor preferences and possible allergies into account!

    Reply
    • January 17, 2017 at 7:45 pm
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      Jonah,

      We are on the same boat in terms of what we want to get out of this class. Going into the world of multi-media journalism without a basis in the ever-changing digital word is ill-advised. WordPress, coding, and website building are all things that I definitely need to learn/master for my future career path. In terms of experience and resume building, I feel that we couldn’t go wrong with either project idea. I personally voted for the Digital Hub project, however I wouldn’t of mind the Google Marketing Challenge. Both projects have the same end goal, in which we will have something to show to employers in terms of our digital skills.

      Reply
  • January 17, 2017 at 2:16 pm
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    Between the Digtal Hub v2.0 project and the Google Online Marketing Challenge, I voted for the Google challenge. However, I can see both sides as to why someone would’ve voted for each and do agree that we might have had to rush through the AdWords certifications a bit to ensure that we’d be able to complete the project. That being said, I also thought being able to have that level of real world experience on my resume, as well as being able to work with an actual company while also working with Google in practice rather than working more in theoretical situations would have been a better experience.

    I think that either project could suit this class in different ways. The Digital Hub v2.0 definitely fits the class schedule better as nothing would have to be rearranged to ensure that we could complete it on time, and it still also fits in with the class topics and teachings, along with applying them. The same could also be said for the Google challenge, so with the time needed to get the Google AdWords certification being the only difference, I find the two projects to be about on par with each other in terms of which would fit the class best.

    Above all else, I really hope to be able to pull together skills to understand coding websites so that I know how to create content within the platforms, but also be able to code said content to my desires and to be able to troubleshoot should any errors occur. Additionally, I would like to be able to find skills that aid in creating content for larger brands that will be seen on a larger scale, as what might work for a smaller scale brand might not be as effective for a larger one and vice versa. Hopefully, I’ll be able to put the skills I garner over the semester to use in finding a job prior to graduation, but if not prior, soon after.

    As far as the Timbits go, I’m going to abstain from this question as I could not eat any, but I’m seconding the notion for chips and cookies. As long as there’s food that I can, though, I’m happy.

    Reply
  • January 17, 2017 at 5:06 pm
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    So I was a part of the lone few who didn’t know the Twitter poll was happening…RIP to us. I would have personally liked to do the Google challenge over the Digital Hub because I don’t want to have my own business or create my own business so I think I would have gotten a better feel for what it would be like once I do get a job working for a company with the Google challenge. I will definitely walk away from this class with more useful skills under my belt than I had before, and some that I didn’t even know existed so thats definitely a plus.

    Reply
    • January 17, 2017 at 7:58 pm
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      Danielle,

      You bring up a fair point in terms of having an established business to work with, especially given the nature of your internship. The Google challenge would of provided us with real world experience, since we would be working with established companies. There is also the Google Adwords component, which would of been useful. But there is always a silver lining and that due to the very nature of this class, you’re bound to get a ton of experience either way.

      Reply
  • January 18, 2017 at 4:16 pm
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    I voted for the Digital Hub 2.0 to be our final project in the class. I like the idea of creating a website and designing elements for it. Sure, the Google competition will look good on our resumes, but I believe the Digital Hub project will, too. I guess it all depends on what type of careers we all want and how we can make our resume match that.

    I believe that both projects fit the class, but I think the Digital Hub 2.0 project is a better finale to the course. We have to use what we’ve learned in the first social media class and what we’ll be learning this semester. There’s a greater sense of “it all comes together as one” with this project.

    What I hope to learn is HTML, Adwords, and Google Analytics (even though people voted for content marketing). I would like to work in social media or marketing in some form, so I think these skills will be beneficial.

    Timbits were a good idea. The green mutated looking ones were tragic. I ate one and I’m still unsure of what it was. Thank you Dr. Ike for bringing them!

    Reply
  • January 18, 2017 at 7:39 pm
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    There is a lot of debate over the decision between the Google Marketing Challenge and the Digital Hub 2.0. After weighing the options I feel there are more benefits from the Google project in terms of a “real world” experience in marketing and creating a defining project for our major. The big negative is being graded by Google and pushing up the certification. I believe that these are precisely the hurdles companies want to see us overcome. Furthermore, the Digital Hub 2.0 fits the class structure better because it is designed to be a class project. I’m not looking for another class project to feel a check box. I want something that will be a lasting memory that in return will give me the skills and confidence to pursue a career in digital marketing. This may come off as selfish and I realize we all have other classes and commitments, but the Google project will be a great opportunity!

    Ultimately in either case, I want to gain real world skills that employers are looking for and a project that will set me apart from the competition. Specifically I want to learn more marketing analytics and developed more coding skills. I believe employers want potential hires to have some knowledge of these skills. I’m really interested in how to identify and reach targeted audiences.

    Timbits were an excellent choice! But that’s to be expected from Ike!

    Reply
    • January 19, 2017 at 2:21 pm
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      Cameron

      I agree that the Digital Hub project fit the class structure better and that was a major factor in my decision on voting for it. I agree with your assessment on the Google Marketing Challenge and when it comes to your future, you have to be selfish. The biggest factor against the Marketing Challenge, as a class, was the fact that we would of been graded by Google. I feel that this component didn’t sit right with a lot of our fellow students, even if the skepticism was well deserved or not.

      Reply
  • January 18, 2017 at 8:14 pm
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    Personally, I voted for the Google Marketing Challenge to be our project for the semester. Not only would it have given us a better glimpse into the measurement side of marketing and further acquainted us with one of the most widely known brands in the world, but I think it would have been more practical in terms of real world experience. I definitely see merits for the Digital Hub 2.0 project, but my concern was that our objective was to brand a business of our own for the sake of a class that many of us will never really engage with after the semester ends. The Google Marketing Challenge gave us the opportunity to work with real businesses, which would give us more experience with working with established brands as well as providing us with networking opportunities that we could pull from for our future career pursuits.

    This isn’t to say that I’m not still SUPER PUMPED for this class though. I’m really excited to get my hands dirty with all of these certifications! I know for myself in particular, the CodeAcademy work is completely out of my element, but I’m really excited to learn this new skill set.

    Not gonna lie, I’m also probably going to do the Google Adwords certification in my own time. I’m really excited to learn all of their tools and how their platform really works.

    Reply
  • January 18, 2017 at 10:21 pm
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    Though the thought of being Google is tremendously intimidating, I voted for the Google Marketing Challenge as I saw it as a real instance of running a marketing campaign for a real company with real time feedback, issues to face, and interactions to navigate. For me, which in the future I may still look into pursuing this, this offers students a sink or swim opportunity and experience to walk into an interview with to show future employers what you did, why you did it, and how you handled the issues that faced you and your team. This being said, I feel that the Digital Hub 2.0 is much more geared for a class setting to help show students what to look for in website creation, management, and monitoring.

    The skills I am looking forward to gaining from this class revolves around digital marketing and the many avenues to go down in order to effectively monitor and navigate a company and its brand in an appropriate direction and manner. The many certificates we will be recieving (hopefully) will be hella helpful with future job prospects.

    And TimBits are always a good idea….because donuts.

    Reply
    • January 19, 2017 at 2:25 pm
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      Andy,

      The certifications are the bread and butter of this class. Regardless of our final project we will still benefit immensely from having these certifications on our resumes.

      Reply

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