Digital Marketing Skills Students Don’t Learn in College
#ADDWSU We Would Like to Hear From You
We’d like to hear your thoughts on this, considering the content we are covering in our Advanced Social Media class at Wright State University. Let’s collect your thoughts on the digital marketing skills of students through this blog. Once we have collected your thoughts we will be sending them to Lee W. Frederiksen, Ph.D , the author of the piece below.
The conclusion is:
“Ultimately, in order to serve students most successfully, many university marketing programs will have to examine how they might better keep pace with the industry itself. This might mean exploring professional partnerships with major educational organizations within the industry. On a smaller scale, it might mean reaching out to local employers and discussing the skills they require from jobseekers.”
Do you agree or disagree? Why or why not? Any surprises here? Should the focus of teaching these skills be left only to marketing programs? How does this relate to what we have done/are doing in the social media classes? How do you feel about your skill set applying for jobs, given this information?