Agency Logo & Website Reviews, Competitive Analyses Tools & Google Adwords

What we covered:

  • Results of Google Adwords Fundamentals exam
    • Testing strategies
  • Digital Hub v.2.0 project work
    • Presentation of final agency logos & website wireframes via Balsamiq
    • Walkthrough of agency website builds (in progress)
    • Refinement of competitive analyses and SoMe audits

Out-of-class assignments for Week 12:

Digital Hub v.2.0
  • Work on your competitive analyses per format presented in class and SEO tools above.
  • Continue working on your agency websites, SoMe channels and content strategy.
    • Be prepared to present your progress on these in next week’s class.
Facebook Blueprint
  • Complete five Facebook Blueprint courses.
  • Save each course certification as a pdf and bring the files to class for credit.
Google Adwords
  • Complete the Search Advertising course and send us an e-mail with the screenshot of your exam score.

Weekly blogging: Blog posts due 3/27/2016

Blogging: Below you will find step-by-step instructions for creating a blog page within the #ADDWSU section of the website. This assignment is worth 20 points for the moderators and 10 points for the responders. Instructions for the blog content:

Moderators: Each moderator will create and post a page for his/her blog post by midnight on the Sunday following class. The post should be 2 – 4 paragraphs and contain the following elements:

  1. Short summary of the most important in-class content/activities
  2. Critical thought about the class session and the overall class direction
  3. Photos, hyperlinks, video embeds, etc. for additional media & better SEO
  4. Engaging questions to be responded to by the rest of the class
  5. Tweet the link to let everyone know that your blog page is live once it is published. Be sure to use the #ADDWSU hashtag.

PLEASE NOTE: A delay in publishing a blog post will also affect responders’ grades.

Moderators are also required to monitor and moderate the discussion for their blog page from the time the initial post goes live to the beginning of class the following week.

Responders: The rest of the class is required to read each moderator’s blog post and respond with quality content. The responses do not have to be a certain length, but should show insight into the original post and responses to the questions asked. Each class member is required to respond at least once to each original blog post. Additional responses are not required but are welcomed. Be creative with your responses and feel free to add media also.

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