Inbound & Content Marketing, SEO, Infographics & Digital Hub v.2.0
What was covered this week in #ADDWSU:
- Content Marketing in action, via The Newswheel Content Editor Sam Huist from Naked Lime
- Discussion of Hubspot Academy’s Inbound Marketing courseware: SQLs, MQLs & smarketing
- Application of SEO in higher education industry
- Infographic assignment review
- Digital Hub Project v.2.0
- Group formations
- Review of project criteria
- Samples from last year’s ADDWSU class
Out-of-class assignments for Week 5:
- Complete the infographic assignment per instructions in Pilot. Be sure to tweet the infographic with a good message and the class hashtag to receive full credit.
- Complete the Delight section of Hubspot Academy’s Inbound Marketing course.
- Take the Inbound Marketing course exam. Send the passing screenshot of results via e-mail for credit.