Infographics Round 2 & Google Analytics
What we covered:
- Review & presentation of initial vs. revised infographics
- Presentation & discussion of Facebook advertising campaigns & measurement tactics
- Google Analytics Workshop
Out-of-class assignments for Week 7:
- Review Moz’s guide to using Google Analytics reporting to do a full website audit: https://moz.com/ugc/how-to-use-six-google-analytics-reports-to-complete-a-website-content-audit
- Familiarize yourself with the Google Analytics dashboard and data using the shared account we worked with in class. Come to class next week with ideas of reports you would like to create, based on the above article.
- Complete the three videos in the “Delight” module of Hubspot Academy and bring questions to class about this video content for discussion.
- Take the Certification exam and send a screenshot of your first exam completion score and your final pass (if necessary) to us via e-mail.