Russ Shirley & Ike Brunner
We live at the intersection of social/digital and education. We teach, speak, consult, facilitate groups and write on topics that are digital- and social-media related.
We have worked in the digital space for almost a decade, helping some of the biggest international brands execute and measure their digital marketing programs. We have extensive experience evaluating and optimizing digital/social media campaigns, conducting market research, and staying updated on ever-evolving industry trends.
We met while working together for three years at CRM Metrix (now part of MetrixLab), a digital marketing analytics company. Russ also worked at Possible Worldwide, a digital advertising agency, and gained more hands-on marketing execution experience. We continued in the field individually through freelance digital consulting projects and then merged our expertise by co-founding Infinite Digital, where we consult with companies and individuals in the areas of digital and mobile marketing, social media and personal branding.
Wright State University
In 2012 we began guest-lecturing to undergraduate classes on digital and social tools for personal branding and professional advancement. We began co-teaching the “Social Media & Personal Branding” course at Wright State University in fall 2013 and continue to teach it today. We also created “Social Media for Business” in the spring of 2015 as an advanced course focused more on strategy and analytics. Ike also teaches Public Relations and Survey of Communication Research.
Cincinnati Digital Xchange
We are also the founders of the Cincinnati Digital Xchange, which seeks to better understand new and upcoming trends, marketing strategies, and measurement/evaluation of performance of all things digital (e.g., social, location-based services, mobile).
Russ Shirley holds a Bachelor’s of Business Administration in Business Management and Marketing from the University of Cincinnati College of Business.
Ike Brunner has B.A., M.A., and Ph.D. degrees in Communication from Bowling Green State University.