ADDWSU Week Nine Review: Content Marketing:

Well would you look at that, we’ve made it through another week of our digital marketing boot camp (otherwise known as ADDWSU.) Get ready to look back at this weeks topics over content marketing. Hopefully, this won’t be too painful for everyone!

Please don't let this content marketing post kill me!

Building a Content Marketing Plan:

We looked at three major topics in the HubSpot Academy course over break, which I will break down in this week’s blog.

  1. How do you create a long-term strategic plan?
  2. Why do you need a detailed creation framework?
  3. What does it take to be an effective writer?

First, in order to have a consistent marketing plan in today’s age, companies must establish a long-term content strategy. It will help organize thoughts and ideas in a way that will sustain all your content goals. Also, it is key to create SMART goals- Specific,Measurable, Attainable, Relevant, and Timely. After establishing goals, you must run an audit by assessing your organization’s initiatives and assets, and identify the buyer’s journey for your buyer personas.

So, what the heck is a content creation framework? And why do you need one? The framework of your content marketing plan is the detailed breakdown of your specific goals. What will it take to bring an email campaign to life? What info will go into this month’s blog posts? Answering these questions will build your content strategy and deliver organization that is vital to success. Also, it is essential to set up how you will analyze the success of your plan. What do you want to accomplish? Crafting the framework will keep you focused on the task of creating good content.

Finally, what skills do you need to be an effective writer? Well, we’re all amazing writers already and clearly could go without this section of the lesson plan, but I guess we have to cover it anyways! So, it is obviously very important to be an effective writer. The lesson stated that 80% of people will read your headline, but only 20% will read the entire article. Makes sense and attention spans are only getting smaller! The key to creating good posts is having concise headlines and utilizing formats. This will help keep you and your audience focus on the main concept of your post. Next, follow a consistent tone and continue to be as helpful as possible by providing useful information. Checkout this infograph for more tips!

Well there you have it guys! Make sure to answer a couple quick questions below!

Questions:

  1. In what ways do you think you will utilize content marketing skills in your career?
  2. Where will having good writing skills come into play in the Digital Hub project? And why?
  3. What was the most important lesson you took away from HubSpot this week? And why?
  4. What snacks are you hoping Ike will pull out of his bag this week? (I vote traditional peeps!)

Peeps love content marketing too!

11 thoughts on “Content Marketing- ADDWSU Week 9 Review

  • March 13, 2017 at 5:22 pm
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    1. In what ways do you think you will utilize content marketing skills in your career?

    With the field I am going into marketing and being able to market your brand can be the only way to get yourself recognized. So learning how to do this is something that will benefit me even if I am not marketing for a big market, but rather for myself.

    2. Where will having good writing skills come into play in the Digital Hub project? And why?

    Well when preparing a speech good writing skills is always a great asset. When you are planning your speech you write what would sound good to say and also being able to present your whole idea onto paper is one of the most important things to do.

    3. What was the most important lesson you took away from HubSpot this week? And why?

    The most important lesson that I took away this week was how to collect and analyze data. Knowing what data that you’re looking for and how to analyze it is one of the most important keys. If you don’t know what or how to measure then you have no idea of how you can improve.

    4. What snacks are you hoping Ike will pull out of his bag this week? (I vote traditional peeps!)

    I have a strong dislike for marshmallows so peeps are not something I would enjoy. I think that maybe a more basic potato chip would be my vote. Maybe just a Lay’s Classic or some cheese puffs.

    Reply
  • March 13, 2017 at 11:59 pm
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    I enjoyed this post very much, Cameron! I’m going to answer question 4 first, because I agree 100% with you! You can never have enough Peeps in your life.

    In my professional career, I do see myself using marketing skills. The concepts such as effective writing, SMART Goals and a Framework for creating content are all concepts that are enacted by virtually all businesses on some level, and considering what Mass Comm classes consist of, there are definitely opportunities to use marketing skills like these in my career. It can also be applied to personal brands besides whole businesses. Marketing skills are definitely an overarching important skill to have in our field.

    For the DigitalHub project, good writing skills will come into play the minute that text starts to go into our business’s website. As we discussed in content marketing, the ability to draw in potential viewers is important, but the lower part of that iceberg is retaining their interest throughout the webpage or post. Since these websites will include text in them, good writing skills will have to be utilized the second that writing for the website begins. After all, writing is NOT easy.

    The most important lesson I took away from HubSpot this week was how to formulate a content creation plan. This is something that has always stumped me and that has always intimidated me about anything digital: “How do you have enough content to post so consistently.” Thanks to HubSpot, I now know that it’s all about having a plan and refurbishing content so that it can be re-used when necessary. This makes me feel a lot better about possibly doing digital marketing in my career!

    Reply
  • March 14, 2017 at 2:53 pm
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    In what ways do you think you will utilize content marketing skills in your career?
    Where will having good writing skills come into play in the Digital Hub project? And why?
    What was the most important lesson you took away from HubSpot this week? And why?
    What snacks are you hoping Ike will pull out of his bag this week? (I vote traditional peeps!)

    With experience in the marketing field for the last 3 years I have seen many cases where a content marketing strategy has helped save crazy amounts of time, keep and maintain workflow and schedules, and also improve the efficiency of turn-around rates and last minute completions. Learning how valuable a schedule for content can be and also knowing the set backs of a bad one, I look to implement an effective and efficient content schedule to my continued work in the marketing field.

    Excellent writing skills will come in handy in almost as fields of work, especially digital marketing. Seeing how everything is an experience for clients and web surfers, poor grammar and sloppy writing styles will throw off most serious customers, leaving them with a bad taste for your brand. Its important represent yourself and your brand as professionally as possible in all instances, especially when under the scrutiny of all walks of life on the internet.

    The most important lesson learned this week from HubSpot was the importance of effective content promotion and how to maintain engagement for different platforms.

    I still want my chicken…

    Reply
  • March 14, 2017 at 4:33 pm
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    I think utilizing the content marketing skills will be very effective in my future career, especially since I am attempting to develop my own business that will mainly be an online platform. Being active on social media and managing a schedule is going to be very important as well as having a specific strategy, however my strategies are always going to be changing with the help of a team of nice individuals.

    Having good writing skills is something that will attract potential guests. Using comfortable and attractable wording is going to help gain clients and probably build website views too, to get our name out more. Having poor sentence structure or using big words that people don’t know are going to turn people away.

    I think the best thing I took away was basically what I said in the writing skills part. Using the most important parts of a story instead of telling the details and not using big words. I think this skill is a valuable part of what makes a company.

    I don’t like peeps. They’re crusty and too sweet. I prefer salty snacks over anything sweet. lol

    Reply
    • March 15, 2017 at 7:12 pm
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      Scheduling has been one of my top skills from content marketing. Scheduling can save valuable time! Also, poor writing skills can lose leads and negatively impact your brand. Good point. Hopefully we can get fried chicken and peeps in this week’s class!

      Reply
  • March 14, 2017 at 5:31 pm
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    1. In what ways do you think you will utilize content marketing skills in your career?
    I think that I will use content marketing in the job that I want once I graduate but also in my internship currently with 937 Digital. Watching the content marketing videos helped me figure out some different ways to be successful.
    2. Where will having good writing skills come into play in the Digital Hub project? And why?
    I think that having good writing skills will really make or break the success of your digital hub because if someone comes to your site and things are spelled wrong and grammar is wrong it makes you lose credibility.
    3.What was the most important lesson you took away from HubSpot this week? And why?
    I think one of the most important things I took away from the Hubspot lessons was that things need to be edited several times. I have very little patience and usually will just finish something and turn it in right away.
    4.What snacks are you hoping Ike will pull out of his bag this week? (I vote traditional peeps!)
    God, please not peeps. They are actual trash. I really don’t care what Ike brings. I am indifferent to the snack bringing. But I appreciate it.

    Reply
    • March 15, 2017 at 6:35 pm
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      That makes sense Danielle, hopefully no one forgets to spell check their sites. Also, I,m definitely the same way with my work. I barely skim after finishing most of my assignments. And peeps are GREAT!

      Reply
  • March 15, 2017 at 10:34 pm
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    In what ways do you think you will utilize content marketing skills in your career?

    As someone with a strong writing background, I really enjoy content marketing. I think traditional marketing methods can be a little bit bland, and content marketing is a way to actually engage readers with your marketing message instead of just throwing your message in their face. Packaging is half the battle, and a nice story that an audience can identify with is a good way of tieing a ribbon around your marketing message. If I were to go into a marketing career, I would definitely use content marketing to not only market, but also to tell stories that my customers and clients could relate to.

    Where will having good writing skills come into play in the Digital Hub project? And why?

    Incorporating solid written work into our websites is going to be a huge task for our digital hub projects. Not only does good web copy make a company look more credible, but good writers are able to use language to create a unique voice for their brands, which will help us to set our own companies apart from each other and from other competitors.

    What was the most important lesson you took away from HubSpot this week? And why?

    One of the most important things I took away from this week’s hubspot content was the importance and processes of content promotion. After all, what’s the point in writing content if no one’s going to see it?

    What snacks are you hoping Ike will pull out of his bag this week? (I vote traditional peeps!)

    First of all, get out of here! Peeps are the absolute worst! I’m craving chocolate though!

    Reply
  • March 15, 2017 at 11:06 pm
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    As of now, I think I’d like to work with social media, so I think that content marketing would be very important in that field. With the Digital Hub project, writing skills will be essential for the information on the websites we create. Since websites are like the heart of companies like we’re simulating, it’s important to sound professional and that involves good writing. How could customers trust that your company could help them out if you can’t even write properly? I haven’t done the HubSpot thing, yet, so what I’ve learned so far is to not wait until the last minute to do it. Still learning! It doesn’t matter what snacks the Doc brings as long as it’s not Peep flavored Oreos. Those were TRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAASH.

    Reply
  • March 16, 2017 at 9:50 am
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    Well Well Well if it isn’t Cameron Hunter himself, for real nice post. I will probably utilize content marketing skills in my future career everyday. Not only am I producing content, I need to sell it as well.

    Definitely on the main site. Not only do we need gripping visuals but we also need well written and easy to digest text. The words on the site need to be professional but fresh and fun.

    It is hard to say honestly. I enjoyed this course more than the other because to me it had more valuable content.

    TRADITIONAL PEEEEEEEEEEEPS

    Reply
  • March 16, 2017 at 7:03 pm
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    In what ways do you think you will utilize content marketing skills in your career?

    I think I will utilize the content marketing skills in my career through trying to create content for the company that I eventually work for. I think that the certification is useful in that it taught me about what sort of content would work best and how to recycle content. I think it’ll also be a helpful thing to say that I have experience with and that I have been certified in when it comes time for job searching.

    Where will having good writing skills come into play in the Digital Hub project? And why?

    I think having good writing skills will come into play in the Digital Hub project because when it comes to creating content and copy for the websites, you’ll definitely need something that is both engaging and well written, as if it’s not or if it’s riddled with errors, someone is likely to click off of the site immediately. The same thing goes with the posts for the SoMe accounts. If posts are poorly written or aren’t engaging, that’s not going to bring people into your website the way that you would want them to, and in the long run, that becomes problematic.

    What was the most important lesson you took away from HubSpot this week? And why?

    That I’m apparently not very good at storytelling… All kidding aside, I think that it was extremely important to realize the behind the scenes aspects of telling stories as well. You can have good content, yes, but if you don’t know how to advertise or market that content, you’ll be struggling. It might have been a little bit of a rehashing of things I’ve learned previously, but overall, I found it to be useful.

    What snacks are you hoping Ike will pull out of his bag this week? (I vote traditional peeps!)

    That’s gonna be a no from me on the peeps. However, I’d be totally okay with those chocolate covered strawberry oreos again!

    PS. I know I’m late again, but you know, I had to at least try. :(

    Reply

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