ADDWSU Week Nine Review: Content Marketing:
Well would you look at that, we’ve made it through another week of our digital marketing boot camp (otherwise known as ADDWSU.) Get ready to look back at this weeks topics over content marketing. Hopefully, this won’t be too painful for everyone!
Building a Content Marketing Plan:
We looked at three major topics in the HubSpot Academy course over break, which I will break down in this week’s blog.
- How do you create a long-term strategic plan?
- Why do you need a detailed creation framework?
- What does it take to be an effective writer?
First, in order to have a consistent marketing plan in today’s age, companies must establish a long-term content strategy. It will help organize thoughts and ideas in a way that will sustain all your content goals. Also, it is key to create SMART goals- Specific,Measurable, Attainable, Relevant, and Timely. After establishing goals, you must run an audit by assessing your organization’s initiatives and assets, and identify the buyer’s journey for your buyer personas.
So, what the heck is a content creation framework? And why do you need one? The framework of your content marketing plan is the detailed breakdown of your specific goals. What will it take to bring an email campaign to life? What info will go into this month’s blog posts? Answering these questions will build your content strategy and deliver organization that is vital to success. Also, it is essential to set up how you will analyze the success of your plan. What do you want to accomplish? Crafting the framework will keep you focused on the task of creating good content.
Finally, what skills do you need to be an effective writer? Well, we’re all amazing writers already and clearly could go without this section of the lesson plan, but I guess we have to cover it anyways! So, it is obviously very important to be an effective writer. The lesson stated that 80% of people will read your headline, but only 20% will read the entire article. Makes sense and attention spans are only getting smaller! The key to creating good posts is having concise headlines and utilizing formats. This will help keep you and your audience focus on the main concept of your post. Next, follow a consistent tone and continue to be as helpful as possible by providing useful information. Checkout this infograph for more tips!
Well there you have it guys! Make sure to answer a couple quick questions below!
- In what ways do you think you will utilize content marketing skills in your career?
- Where will having good writing skills come into play in the Digital Hub project? And why?
- What was the most important lesson you took away from HubSpot this week? And why?
- What snacks are you hoping Ike will pull out of his bag this week? (I vote traditional peeps!)