Digital Hub Project 2.0 & Facebook Blueprint Certifications
Now that spring break is here and we’re already half way through the semester, we can finally kickoff our Digital Hub Project 2.0!
Each digital hub project team will soon have an agency, a WordPress website, multiple social media accounts attached and of course analytics/reporting so we can measure our success. We have also been encouraged to get a head start over break and check out some wireframes on Balsamiq to get our websites looking as professional as possible. Also don’t forget to check pilot for the requirements of the Digital Hub Project. Groups should soon start to plan group meetings outside of class and decide on the agency’s color scheme, branding and logo.
Hopefully everyone managed to get their Hubspot Inbound Certification this past week. If you passed the exam, check out the Hubspot article ‘7 Ways to Market Yourself Using the Inbound Certification’. As brought up by Jesse in class, this is some great information on what you can do with your certification to help market your personal brand and show off your knowledge base when it comes to inbound marketing.
Some things discussed in class:
- Power searching with Google
- Hubspot Inbound Marketing Certification course
- This article from Adweek discussing the changes being made to social media content
One key thing we learned after reading the article from Adweek was that traffic from major publishing websites is declining tremendously. A lot of social media sites are developing innovative new ways to keep people on their site by creating more”native social content”. As social media websites take information hosting in a new direction, they are beginning to poke holes in common targeted content strategies used by reliable digital brands and organizations. In short, it’s becoming harder and harder to gain organic traffic to your webpage, and if you’re working for an information providing website and NOT a social media site, then your job likely just got a bit more challenging.
Another issue this article points out is that a majority of people are starting to get their news from just social media alone, a whopping 63% from both Facebook and Twitter. To me this seems totalitarian since sites like Twitter and Facebook are keeping people wedged within their respective environments, but there may be some benefits to this as well. The article also notes that content will likely get more exposure, but without the right call to action your webpage will apparently suffer in traffic. I feel like this article is extremely informational to the social media field, however it may not be the greatest bit of news for everyone in the digital industry. Despite this, it offers marketers a new direction when it comes to implementing effective content strategies, and in terms of staying on top of what we are studying here in advanced social media it is a very informative article.
Assignments to have completed after break:
- Facebook Blueprint
- Complete 5 modules and save your certification screenshots as pdf files to bring to class.
- Review the Digital Hub v.2.0 requirements on pilot.
- Familiarize yourself with Balsamiq
- Coordinate your groups schedules
- Choose a WordPress theme
- Decide on your agency’s color scheme, branding and logo
- Read Talkwalker’s review of analytics tools for Instagram
- Read Buffer’s review of key business tools for Pinterest
Questions to consider:
- How do you feel about the native social content strategies that many social media sites are beginning to implement?
- If you are planning on having a career in the social media field, do you think it will make your job more complicated? What about for those who end up working on company websites that relies on a heavy amount of organic traffic?
- Putting organic reach and website traffic aside, do you think companies will also notice a decrease in revenue as well?
- Do you think publishers and brands should push more of their content directly to social networks instead?
- What are your thoughts concerning the Digital Hub Project so far? Do you have any individual ideas for your theme yet?