Creating A Facebook Ad
With over a billion active users on Facebook, Facebook Ads have the potential for a huge amount of exposure. As we’ve learned in class creating a Facebook ad that reaches the right people, in the right place, at the right time, can be a tedious process. A major advantage of Facebook ads is the flexibility that they offer, like giving organizations the opportunity for image-based ads. Additionally, Facebook ads have one of the most precise systems for targeting demographic locations and target keywords.
Advantages to Facebook Ads
Heightened Audience Engagement From Facebook Ads
Because Facebook users are visiting the website to create and consume content, there’s a higher retention rate that can improve your ads visibility; that being said, because many users visit Facebook multiple times a day, there is also opportunity for your ad to be seen more frequently.
Facebook Ads Are Cost Effective
Because you can narrowly tailor the target audience you’d like your ad to reach, Facebook gives you the ability to reach that audience at a fairly decent price. Facebook offers packages and the ability to choose between click-based or impression-based fees. This is especially convenient for small business owners because it lets you reach as many people as your budget will allow.
I found an article that gave great examples of successful Facebook Ads, and why they worked. One of the most interesting points it listed was to include visual content because it’s treated more favorably in the Facebook algorithm. Other tips were ones we’ve heard many times before in class, like making sure there is relevance and value to your ad and an enticing CTA.
Something else I feel is important to check out is the difference between Google Adwords and Facebook Ads. While at first glance they seem pretty similar, of course each has it’s own pros and cons. Google Adwords and Facebook Ads were far more different than I originally thought. They have two different targeting systems and brand-building processes. After reading the article above, I saw myself leaning towards the use of Facebook ads because of earned media, and therefore credibility it could produce as well as the opportunity for engagement with current and potential customers.
- Overall, do you think that the Facebook Ad we created fits the criteria of what successful ads contain?
- After reading the article on successful Facebook ads, do you think there was a better approach we could’ve taken in the ad we created?
- After reading the Google Adwords Vs. Facebook Ads article, which advertising format would you choose to work with and why?