Creating A Facebook Ad

With over a billion active users on Facebook, Facebook Ads have the potential for a huge amount of exposure. As we’ve learned in class creating a Facebook ad that reaches the right people, in the right place, at the right time, can be a tedious process. A major advantage of Facebook ads is the flexibility that they offer, like giving organizations the opportunity for image-based ads. Additionally, Facebook ads have one of the most precise systems for targeting demographic locations and target keywords.

Facebook Ad

Facebook Objectives

Advantages to Facebook Ads

Heightened Audience Engagement From Facebook Ads

Because Facebook users are visiting the website to create and consume content, there’s a higher retention rate that can improve your ads visibility; that being said, because many users visit Facebook multiple times a day, there is also opportunity for your ad to be seen more frequently.

Facebook Ads Are Cost Effective

Because you can narrowly tailor the target audience you’d like your ad to reach, Facebook gives you the ability to reach that audience at a fairly decent price. Facebook offers packages and the ability to choose between click-based or impression-based fees. This is especially convenient for small business owners because it lets you reach as many people as your budget will allow.

I found an article that gave great examples of successful Facebook Ads, and why they worked. One of the most interesting points it listed was to include visual content because it’s treated more favorably in the Facebook algorithm. Other tips were ones we’ve heard many times before in class, like making sure there is relevance and value to your ad and an enticing CTA.

Something else I feel is important to check out is the difference between Google Adwords and Facebook Ads. While at first glance they seem pretty similar, of course each has it’s own pros and cons. Google Adwords and Facebook Ads were far more different than I originally thought. They have two different targeting systems and brand-building processes. After reading the article above, I saw myself leaning towards the use of Facebook ads because of earned media, and therefore credibility it could produce as well as the opportunity for engagement with current and potential customers.

Questions:

  1. Overall, do you think that the Facebook Ad we created fits the criteria of what successful ads contain?
  2. After reading the article on successful Facebook ads, do you think there was a better approach we could’ve taken in the ad we created?
  3. After reading the Google Adwords Vs. Facebook Ads article, which advertising format would you choose to work with and why?

19 thoughts on “Facebook Ad Creation

  • March 13, 2016 at 2:10 pm
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    Maranda, I really enjoyed your blog post ad the use of outbound links to the stories about the different ad platforms and how to create successful ads on FB, very informative and beneficial.
    It’s hard to say if our ad meets the criteria, we can only know once we see the results. Every ad and every product advertised are different, so to say did that criteria is unknown without results.
    We did include visual content which is key to success in Facebook Ads, so that is definitely a plus. I feel we did a decent job of narrowing our targeted audience, but probably could have done a little better.
    While both have targeting capabilities the ability of FB Ads to allow more pinpoint targeting as well as interaction and engagement makes this choice a no brainer for me. I think because of how personable FB Ads is it would be more beneficial.

    Reply
    • March 16, 2016 at 10:14 pm
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      Thank you! I agree, for some of the student’s first time making a Facebook ad (myself included) I think that we did pretty well keeping the criteria above in mind. I’m looking forward to seeing the results!

      Reply
  • March 13, 2016 at 2:42 pm
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    Excellent blog post on Facebook ad creation, Maranda! Overall, I do believe we created an ad for Hobby Express that aligns with the Hubspot blog’s criteria for designing successful Facebook ads. We created a ‘carousel’ photo style news feed ad following the visual in nature guideline. Also, the ad was especially relevant and timely because the advertised product launched the day the ad ran, making the post more intriguing. The call-to-action was clear and tied back to the website. The only thing in particular that we could have improved in the ad was some of the wording. We ran out of time at the end of class and somewhat rushed the wording. I think we could have come up with something more punchy and concise, but I think it was effective regardless. I also believe that our targeting selections aligned with the goal of the ad. We narrowed the selection to a reach of 60,000 newsfeeds which was ideal because hobby drones have a niche audience following.

    Facebook marketing and Google Adwords are both essential in effective digital marketing campaigns. I agree with Jesse in the sense that I prefer Facebook advertising over Google Adwords as of right now. It is possible that I prefer Facebook over Adwords mostly because I do not have any experience using Adwords yet. I am far more comfortable with Facebook’s ad service where my familiarity and background is. Additionally, I love the fact that Facebook ads provide the opportunity for the audience to engage with the content and provide real-time feedback; Google Adwords success is measured heavily by numerical data. I look forward to learning more about Google Adwords and working through the online certification.

    Reply
    • March 16, 2016 at 10:17 pm
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      Thank you! I totally agree about the wording, something eye-catching is definitely key in creating a successful ad. You also made a great point about the niche audience following. I agree, Facebook ads seem very beneficial at this point. I’m excited to delve further into Google Adwords to learn more about it’s keyword targeting!

      Reply
  • March 14, 2016 at 9:57 pm
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    With our Facebook Ad we made in class I believe we met the criteria to a point. I think we really missed out on the wording within the ad because having a catchy title is a major key to success. I believe we had a great age group picked but I thought we could’ve narrowed down the states instead of having the majority of the country. Although I could be wrong because of my unfamiliarity with creating Facebook Ads. It’s a complex process that makes you want to be certain you’re getting your absolute best opportunity for success in terms of reaching users and bringing them to your website.

    Ultimately, I believe what we created will be successful because we had a few visual images to capture the attention. From being an online shopper myself, I even know having different angles shown of the product you’re going to purchase is a plus. Being able to inspect and actually see what it’s going to look like from different perspectives is very reassuring. Honestly, right now I don’t really have a preference between Facebook Ads and Google Adwords. I’m looking ahead to learning more about Google Adwords as we’ll be completing the certification.

    Reply
    • March 16, 2016 at 10:19 pm
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      I totally agree an eye catching title is one of the most important aspects of an ad! You made a good point on having a multitude of images attached to the ad. I definitely think that’s important, like you as an online shopper I too look for multiple pictures of an item when I’m purchasing online!

      Reply
  • March 15, 2016 at 1:53 am
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    Very interesting post. My thoughts on the Facebook ad we created in class: We did a decent job creating a targeted post, it had all the right elements as mentioned in the article, however just like everyone else said above more thought could have be put into its wording. We definitely spent enough time on it, which shows the amount of work that goes into targeting a Facebook ad correctly. The timing of the post was great considering it was a brand new drone, (despite being posted later at night) however I think one important point we left out was to mention the uniqueness of that drone over the others. What exactly made it different from the rest of them? This could be a good selling point and not a bad idea for content since at one point we were struggling with what to put in the text box. I think as far as targeting, with the budget that we had available, we did a good job concentrating that ad to those particular relevant individuals who might be interested in its content. This was also the perfect demonstration to show the process behind how successful Facebook ads are created and I’m glad we were able to witness it last week.

    With that said, I don’t think there’s a better approach than the formula listed in this article when it comes down to creating Facebook ads. I guess we could have possibly spent another 10 or 15 minutes on it and really fine tuned the ad, but altogether I think we did alright. It would also be interesting to see the results of the which next week…

    After reading the second article, I think I would stick to using both Adwords and Facebook Ads. Although I it really depends on the type content you are promoting, both seem incredibly valuable and offer their individual pro’s and con’s. Like the article states, Adwords seems to work best when someone is in research mode, Facebook ads are designed to make people talk about your business. While one might be more costly than the other, the benefits your website can reap directly without the social media barrier between the two might be worth it. On the other hand, the other option can help you build an interactive relationship with the customer and that can be very powerful as well. To me the two seem to go hand in hand and I think content promoters will benefit greatly from both in most situations.

    Reply
    • March 16, 2016 at 10:21 pm
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      You’re so right, I had no idea how much time and effort must be put into creating the perfect Facebook ad! I think you’re spot on with everything that needs to be included to create potential customers into conversions!

      Reply
  • March 16, 2016 at 1:09 am
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    This blog post was really informative. I personally believe we hit the necessary points that fit this criteria for the Facebook ad creation. Looking at the data during class last week the it seemed we went ahead and just focused on what would we thought as a class would be a great advertisement to drive more traffic to the hobby store. I wouldn’t say it was the best but it was a good start.
    After reading the successful facebook Ads my view on the add we made in class. Because it follows the criteria. Drone racing is very relevant and it was very visual. The CTA on the facebook Ad still could have been a little bit better but it stands out to the crowd that we are reaching out. I choose Facebook advertisement because it’s more word to mouth than rather the research approach that google has. Also, Facebook is more well rounded than google which is based on human preferences.

    Reply
    • March 16, 2016 at 10:23 pm
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      I totally agree, after reading the article on Facebook ads v. Google Adwords, I felt myself leaning towards Facebook because of the engagement you can have with your audience! I’d love to hear Ike and Russ’ thoughts!

      Reply
  • March 16, 2016 at 2:30 pm
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    Awesome. Super informative.

    I think we did a fairly good job of creating our ad last week. Just going through the checklist it was visual (the picture with the green in the background especially) and it was relevant because the drone was just about to come out. I agree with Alex here in that we could have done a bit more to separate our ad from others and make it enticing for customers and have a clear call to action.

    As we left it, we kind of just said “here’s our new drone and here are some of its features.” We could have gone a little more in detail as to why they should be interested in this drone specifically and why they should buy this drone through our ad specifically. As it was, I’m not so sure that we really gave it a hook to get customers to click on it.

    I do think we did a good job of finally narrowing down our audience. While it’s great to be able to reach a huge audience, if they have no interest in what you’re saying you might as well be talking to a wall. So I think we did a good job of narrowing our audience down into people who would more likely than not be interested in what we were saying so that we could really get our money’s worth.

    Reply
    • March 16, 2016 at 10:33 pm
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      Thank you very much! I agree, I’m glad we went with photo of the drone in action because it had a great visual impact. I love that you made a point about narrowing our audience because I was thinking the same thing! In the beginning I was questioning why we wouldn’t want our ad to reach as many people as possible, but Eli pointed out something really important, because drone racing has such a niche following I think we hit the nail on the head as far as pinpointing the right target audience!

      Reply
  • March 16, 2016 at 3:59 pm
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    I would say that, without knowing the metrics yet for our created ad, we did fairly well. There were times that there were so many options that asking a class of about 15 students could be difficult to get a final answer. In the end, we seemed to end up with a nice advertisement that I hope did well this past week.
    If we had been given an assignment to make the advertisement instead of it being an in-class assignment then perhaps we could have sent people to get better pictures of the drones in action. A GIF or video would have been even better for visuals but using a photo that is already available on the website is not as interesting.
    The article definitely seems to favor Facebook ads and so long as a Facebook page is showing productive metrics for a company then yes I would say that Facebook ads would be the better options. If Facebook isn’t proving to be the choice social media channel for a company then I would suggest to stick with Google AdWords, but then again perhaps doing an ad campaign on Facebook would make Facebook a good tool.
    In summary, if Facebook is not proving to be a useful channel, formulate an ad campaign and see if there is enough of a jump to justify keeping it. If that still proves to be useless then stick with Google AdWords.

    Reply
    • March 16, 2016 at 10:35 pm
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      You make a great point! I think a video of the drone in action would’ve been a great asset to include in our ad, I agree. I’ll be interested to look more into Google Adwords to see what it has to offer!

      Reply
  • March 16, 2016 at 9:18 pm
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    Nice post, Maranda! Overall, i think that the Facebook ad we created in class met most of the successful ad criteria. We could have taken more time to think of an eye-catching title and description, perhaps, because that is one of the first things to grab viewers’ attention along with the image(s)–of which I will say I think we chose the most expressive ones that showed a variety of angles for our carousel ad. Further, we chose our target audience so that our ad would be relevant to them and their interests.

    I currently do not have a preference for FB or Google ads, but I think I lean toward favoring Facebook ads because they seem more natural and safer to click on than an ad when you’re searching Google or another site. But I’m eager to learn more, form a real opinion, and get my Adwords certification.

    Reply
    • March 16, 2016 at 10:36 pm
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      Thank you! I think the carousel ad was a good choice because of the variety of images it provided. I agree, as of now Facebook Ad’s have a lot of beneficial characteristics, I’m eager to see what Google Adwords has to offer!

      Reply
  • March 16, 2016 at 10:11 pm
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    Nice job on the blog post Maranda! I enjoyed reading everyone’s comments too because it seems as if we all agree that we did a pretty good job on our Facebook Ad when comparing it to what the Hubspot article talked about. But we could also agree that we could have done better when it came to the wording, call-to-action and visual. We didn’t do a bad job by any means, especially since it was our first ad! But I think if we did it again, we would most certainly spend more time on those key areas in order to improve. And I’m with Jesse in wanting to see the results because the data will tell us more about how we actually did. I think it would be cool to develop another ad as a class too. We would be able to test some new visuals, call-to-actions and targeting and compare it to the first ad.

    When it comes to Facebook ads v.s. Google Adwords, it’s hard for me to decide. I am certainly not too familiar with Google Adwords, but after reading the article I see clearly how it can be beneficial to use. But in the end I would choose Facebook Ads because it allows you to really pinpoint when targeting your audience and I know it a little bit better.

    Reply
    • March 16, 2016 at 10:39 pm
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      Thanks Bruce! Me too, I think the class agrees as a whole on what we could’ve done to make our ad better which is always a good thing! I’m anxious to see the results of the ad too, I think it’d be beneficial to take what we’ve learned since creating our first ad and see if we get better feedback after applying those variables! I think we all lean towards what we’re more familiar with now, so I wonder if our feelings will change once we’re Adwords certified!

      Reply
  • March 16, 2016 at 11:05 pm
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    Great post, Maranda!

    It was interesting finally being able to watch as we messed around with creating a Facebook ad. I’ve always known how broad it could be, but I guess it never hit me exactly how specific you can be with a Facebook ad. You can really narrow down your audience if you wish to do. As always, that always begs the question, “exactly, how much does Facebook really know about you?” but that’s not for us to answer.

    But I really do think the ad we created as the potential to be quite successful. The images, the wording, and the content in general should be able to be a hit for the hobby shop type audiences. It’ll be cool to track the numbers and just see how we would be able to improve on it next time around.

    Reply

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