Google Online Marketing Challenge
To put it simply, the Google Online Marketing Challenge is a competition where groups are given a $250 AdWords advertising budget and challenged to create a three week marketing campaign for a local business. The groups who are most successful can win prizes, or maybe more importantly, gain real world experience in managing search engine marketing campaigns.
The Case for Doing the Google Online Marketing Challenge
Like I said, this is a great way to get actual real-world experience, which is a fairly rare thing to be able to get out of a college class. It’s one thing to just have “familiarity with AdWords” on your resume, it’s a completely other thing to actually have concrete evidence of exactly what you did and what you can do with AdWords. It’s really easy for someone to embellish their familiarity with something on a resume; it’s not quite as easy to embellish actual results, which we would have after completing the GOMC. Any time you can come into a company with some sort of applicable knowledge that they don’t have to teach you, it saves them money and gives you a leg up.
Not only does it give us real, tangible skills, it also shows potential employers that we’re willing to go above and beyond to learn about the ever changing world of Digital Marketing. We all know how quickly things change and how often new tools come out, so showing that we can adapt to these new tools in a very real situation will go far in the eyes of a potential employer.
The Case Against Doing the Google Online Marketing Challenge
So. Much. Work.
Professor Kahlil Corazo, who has trained students for the GOMC since 2010, goes as far as to say “there are several hell weeks in their curricular work during the training and competition.” We’ve got to think about that when we consider the work load and trying to balance it between our other classes and jobs.
We also need to consider the group itself. We’ve all been in groups where someone doesn’t really pull their weight, and if that happens in a project of this scale, it could be even harder to manage than normal. In fact, Professor Corazo suggests a very specific group makeup. A group that has worked together before, has 3 or 4 members, at least one member comfortable with data, and at least one team member with “world-class business writing skills.” Granted, this is his ideal group in order to win the whole competition, so it could be completed with a different group makeup, but it’s still something to consider.
So, what do we think? Do the pros outweigh the cons?
Can we handle the workload on top of everything else?
Is it worth it?