This Week in ADDWSU: The Infographic Resume and Certifications, oh my!
This week in Advanced Social Media and Personal Branding, we tackled what was hailed as one of the most difficult projects the class had to offer: the infographic resume. We all heard the horror stories of how difficult it was to put together a resume that got across all of our skills, certifications, education and other relevant experience while using a minimal amount of words, instead utilizing visuals. As someone who struggles to be concise (have you caught onto this yet?), it was a challenge, but I feel as though we all rose to it and put forth some visually appealing and telling resumes. I’m not even going to talk about the Inbound Marketing certification, because that would mean I’d have to say “smarketing” more than once, and I refuse to do that.
Is an infographic resume really all it’s cracked up to be?
After all the work we’ve put in over the past few weeks and hearing from multiple classmates that they would never use their infographic, I did some research into just how valuable these forms of resumes can be. As mentioned in class, certain resumes would fit the style for certain companies, but for others, your application would likely get thrown in the trash, never to be seen again. As stated by Fast Company, you need to know your audience before attempting to use these. If you’re looking to apply for a larger, more professional company (such as Apple, Microsoft, Sony, etc), you might want to stray away from the infographs and stick to something a little more traditional. However, if you’re applying for a company that’s actively looking for these levels of creativity, by all means, send them all the visuals you can! Just keep them simple and easy to understand.
However, as stated by Big Interview, it’s crucial to make sure that if you’re going to use an infographic resume, make sure you do it well. Given the fact that they’re a less traditional medium and they’re only beginning to become more popular. If you choose to use one of these, you can end up immediately putting yourself at a disadvantage. If an employer isn’t a big fan of them, you have to work against that, and even if they are, you have to make sure they’re aesthetically pleasing, easily understood and still professional enough to come across as a resume. It’s for that exact reason that it’s becoming more commonly recommended that, instead of using an infographic resume in place of a traditional resume, you can use them to supplement a resume. This way, you’re giving your potential employer the best of both worlds.
All in all, I feel like an infographic resume is a tricky thing to do. There’s so much at stake with them that it begins to feel like a total case of “if you can’t do it, don’t.” I’ve never been one to tell people what they can and cannot do, but when it comes to something this difficult to execute properly, you have to ask yourself whether or not the reward outweighs the risk. For those of us who felt comfortable with our infographic resumes and would utilize them, by all means, go for it! Just keep in mind where you’re applying and whether or not you should just use it as a supplement instead. If you don’t feel comfortable, that’s totally fine! The traditional route is still much more accepted and you might still find more success that route! The world is your oyster, go out and find what works for you!
1. Would you ever use the infographic resume you created when applying for a job? Why or why not?
2. Do you think they would work better as a supplement to a traditional resume or should they act as a standalone device?
3. If you were hiring someone, would you prefer a traditional resume or an infographic one?
4. What do you think the best ratio of text to graphics would be? For example, 25% text to 75% graphics, 50% text to 50% graphics, etc.