Thursday we talked about SEO success and the different tools companies and brands can use in order to determine it for themselves, as well as their competitors. For the Digital Hub 2.0, each group will be required to report an SEO score for their website using WooRank, but I think it will be good idea for all of us to look at a few of the other SEO ranking tools out on the web.

What factors go into measuing SEO Success?

When it comes to the success of your SEO ranking, it’s important to look at different metrics such as your Click Through Rate (CTR), adjust your keywords, as well as monitor your organic search traffic.

A few of the tools we briefly looked at in class were:

1. WooRank

Every day, more than 40,000 companies rely on WooRank to analyze their websites and receive clear, actionable insights on how they can be optimized.


Founded in 2008, SEMRUSH has spent the last seven years expanding their company and now have offices in four different countries (United States, Russia, Czech Republic and Cyprus).
Their goal is simple: create the best competitive intelligence solution for all digital marketing spheres.

3. SimilarWeb

This company was literally started in someone’s garage back in 2007 and was awarded the 2nd most promising startup in Israel for 2015 (not sure if this matters but it sounds cool).


While all of these different measurement tools can be beneficial for a company or brand, using them on a monthly basis can come at a steep price depending on which website or plan you use.


SEO success
WooRank-Pricing2 (2)







SimilarWeb1 (2)

SimilarWeb2 (2)

SimilarWeb3 (2)

Questions for thought:

1. If you worked for a company that wanted to start using one of these tools to get an SEO ranking for themselves or a competitor, which one would you use (WooRank, Semrush, SimilarWeb or another tool) based on the services and price?

2. What do you think are the most important measurements when it comes to determining SEO success?

22 thoughts on “Measuring SEO Success

  • March 28, 2016 at 11:57 am

    As far as price is concerned I think I would use WooRank, but when checking them out I did enjoy the visual appeal of SEMRUSH. The comparison features that allow you to compare yourself with your competitor’s makes it a very useful tool to stay on top of your game. Being able to monitor CTR, keywords, and CPC is very important in conjunction with a competitive analysis you are able to see what your strengths and weaknesses are and adjust accordingly.

    • March 30, 2016 at 10:25 am

      Those are some good points Jesse. Even though the price would be much cheaper with WooRank, it is important to think about the different services each website provides and how those services can help your business.

  • March 28, 2016 at 1:07 pm

    Bruce, fantastic blog post on measuring SEO success! I find it interesting to see how important search engine optimization has become in the digital marketing age. As more noise populates in the digital landscape, the need for analyzing competitor activity online grows even more. Helpful tools such as WooRank, SEMRush, and SimilarWeb provide the opportunity to evaluate your own site’s performance and design along with competitors’ sites.

    I’m with Jesse on this one. WooRank offers the ideal pricing strategy for a digital team on a budget, however, SEMRush’s visual-in-nature user interface is inviting to the eye. While a visual design is a perk, I suppose the data is the most important piece of the SEO puzzle. It appears that all three SEO measurement tools being compared offer extremely similar services. If I were given the responsibility of selecting an SEO tool for a company right now, I would start with a less expensive product like WooRank, then upgrade to a more premium product if necessary.

    There are many measurements to choose from when it comes to analyzing SEO. I think keyword consistency, link structure, and mobile optimization are all important metrics to consider in determining a site’s SEO success. At this time, I would shift a heavy focus toward mobile optimization due to the mass influx in mobile use.

    • March 30, 2016 at 10:29 am

      Thank you for the kind words Eli! You are so right when you talk about the importance of evaluating your own website’s performance as well as your competitors’ performance. And like Jesse said, it’s important to go with the SEO tool that will offer you the best services. So far it seems as if services are more important than the actual cost when determining which tool to use.

      And I agree that mobile is the way to go! It’s continuing to grow and it’s so important to make sure you are performing well on the mobile platform. Thanks for your comments man.

  • March 28, 2016 at 8:18 pm

    I have to say I agree with Eli and Jesse. Woorank seems to be a good choice for us and what we are trying to accomplish with this class. It is also the cheapest out of the three, however I do like the perks and the interface available when using SEM Rush. If I had a job in this field and was allowed some spending cash I would probably invest in SEM Rush, however if working for a startup (similar to the project we are working on now) then I would definitely go with the free trial version of Woorank. I do want to mention, there is a free tool called SEO quake that works pretty well, however you need to download its toolbar. SEO quake is good for google search comparisons as it compares all sites that pop up (in order) when you google them, showing you more insight on how the algorithm works and what Google seems to favor the most. It could be used as a nice supplementing tool, however it isn’t exactly the same as the rest of them, it offers a bit more insight on certain metrics. As far as metrics go I like using pagerank, keyword density, and links to and from the page as well.

    • March 30, 2016 at 10:32 am

      SEO Quake sounds very interesting! I’ll have to check that out in the near future, so thanks for bringing that up Alex. And yes, so far everyone has agreed that WooRank is the cheapest but it may not offer the best services.

      I’m starting to enjoy learning about these different metrics to measure when it comes to SEO success. Keyword density really is important to monitor and so are links to and from the page because those will help make you more of a credible source. Thanks for the comments Alex!

  • March 29, 2016 at 2:52 pm

    This is a nice blog. I agree with the previous comments, although I have no experience using them, from the way the look Woorank looks like the best value. I do think these services offer a good opportunity to evaluate your competition. I would have to try them all to really give a real recommendation. As for how to best evaluate SEO, I would have to say search rank and relevancy. If I searched your company and had difficulty finding them, I’d say your SEO sucks. I’m no expert, but I can look it up online!!

    • March 30, 2016 at 11:00 am

      Two very practical metrics Denny: search rank and relevancy. You are absolutely right on that. I mean if we struggle to find your website or main hub on Google or when we’re searching, it’s obvious that the company’s SEO is terrible. Thanks for your insight Denny!

  • March 29, 2016 at 6:47 pm

    Bruce, this is a great post! When it comes to pricing I am always drawn to whatever is cheapest, so I would go with WooRank especially since all three offer similar services. There are so many valuable metrics to track when it comes to SEO it’s hard to choose which is most important, I think keyword rankings are important to track because using the appropriate keywords can help you outrank your competition. I also agree with Eli in tracking traffic by device, specifically mobile. A site that’s responsive and optimized for mobile is important.

    • March 30, 2016 at 12:27 pm

      I like that you had a different response than the other students before you, so thank you for your comments! Yeah if you think you should go with WooRank because the price makes it a better deal, then that’s a legitimate reason. And like everyone else, mobile is so important! We really can’t stress it enough but mobile is definitely key to your SEO success.

  • March 29, 2016 at 9:55 pm

    When we were in class and went over all of these tools the one that stood out to me was WooRank. Although I did think that SEMRUSH offered a little different perspective and visuals compared to what WooRank did as Eli mentioned. Obviously WooRank does come at an afforable price since it does have a free trial and we’re just a beginner digital agency (for the time being). As for what I think is the most important measurement to determine SEO success I’d have to say mobile analysis. So many people these days are on their phones as opposed to their laptops or tablets. Having a site that isn’t mobile friendly can be a big problem. Great blog post Bruce!

    • March 30, 2016 at 12:33 pm

      Thanks for the insights Trey! It seems to be a common theme among everyone in the class that mobile optimization is the number one metric to update and monitor in order to have SEO success. The amount of users using mobile is growing continuously and I don’t see it slowing down anytime in the near future.

  • March 29, 2016 at 10:38 pm

    After reading this post I would definitely choose woorank just because of the affordability of the service. My only problem with Woorank is that the higher you go in there subscription packages there is not a lot of features that stands out to me that makes me want to hurry up and buy the premium or enterprise packages.
    So if I was a company I would definitely used woorank just because its accessibility and it’s credibility of helping out 40,000 businesses as well affordability.
    The most important measurement is measuring the keywords and mobile optimization is important because everything is transitioning to mobile now

    • March 30, 2016 at 12:38 pm

      I appreciate your comments Cuest! You make a solid point about WooRank though; it seems that while they do provide more affordable services, the services they provide don’t set them apart from any other tool like SEMRUSH or SimilarWeb. And just about everyone else said that mobile is the way to go!

  • March 30, 2016 at 11:35 am

    It’s very helpful to see all of these side by side to see how they stack up before you pick one.

    Wow, just looking at the pricing you can see how important SEO measurement is. You know they’ve got to be offering something awfully valuable if they can charge $550 a month for it.

    That being said, if it were my decision, I agree with what Denny said in that I’d have to try them out before really making a decision. I feel like SEO measurement is one of those things that you don’t really know what you need until you need it. So while they can list out all the product features, nothing really jumps out at me as something I would 100% need to have.

    Like mostly everyone else said, I’d start with WooRank first, just from an affordability stand point. But knowing me, a month into it there’d be one report that I thought we just had to have so I’d try to talk them into springing for the most expensive plan.

    • March 30, 2016 at 12:42 pm

      Blake you make some excellent points in your response. I like your strategy of wanting to try out the different tools and get first hand experience of how they can benefit your company. I think that’s a smart way to go about it. And you’re right, the expensive prices that these websites are charging support the fact that getting analytics on your SEO or competitor’s SEO is very important. Thanks for your comments man!

  • March 30, 2016 at 3:49 pm

    If I had to choose one of these tools I would use WooRank strictly based on prices. I like to start with free trials when giving something a try. I would probably only go as far as purchasing the pro and if my job had more money to spend then I’ll purchase the premium. But like Stacey said Woorank’s features doesn’t get more appealing when going higher in the pacages so

    2. What do you think are the most important measurements when it comes to determining SEO success?

  • March 30, 2016 at 3:51 pm

    If I was a smaller business I would probably go with WooRank because they had decent free results for what we’re using them for so I feel that the paid options will only get better from there. Also, they are cheaper than the other two (I am assuming since Similar Web doesn’t list all prices). Though, if I were part of a much larger company I might go with SemRush because of the numerous options they give you (though for a higher price).

    I think the keywords they utilize, the traffic return they get and their selected channels are the best though I did enjoy seeing how Moz or WooRank (I forget which) suggested how professional SoMe companies could still improve.

    • March 31, 2016 at 12:06 pm

      Those are some good points Olivia. Smaller companies would definitely benefit from the cheaper cost of WooRank, but larger companies would enjoy more features that SEMRUSH provides. Thanks for sharing your comments!

  • March 30, 2016 at 3:57 pm

    Sorry I accidentally hit enter! But here is my entire comment..

    If I had to choose one of these tools I would use WooRank strictly based on prices. I like to start with free trials when giving something a try. I would probably only go as far as purchasing the pro and if my job had more money to spend then I’ll purchase the premium. But like Stacey said Woorank’s features doesn’t get more appealing when going higher in the packages so I wouldn’t be in a rush to upgrade.

    I agree with everyone else that the most important measurements for SEO success is mobile optimization. It’s kind of obvious that it’s very important because most people are on the mobile devices much more than desktops and tablets. I also feel that search rank is important because I just think about the times I’m trying to find the best thing on the internet and if someone has a high rank I’m clicking on that site first, so yes making sure you search rank is good can be very beneficial.

  • March 30, 2016 at 7:35 pm

    For a smaller company, I would definitely go with Woorank! It is the most affordable option, yet still provides you with the basics of what is essential to assessing your SEO–keyword tracking and relevancy, as Denny said. However, SEMrush seems comparable and might be better suited for a larger company because it can generate larger reports, which may be necessary for some larger company’s needs.

    Keyword consistency and mobile optimization are important measurements to determine SEO success. The world is increasingly turning more mobile and on-the-go, so desktop versions of sites must be adaptable to show the same information on different devices, or risk losing a large audience.

    • March 31, 2016 at 1:56 pm

      You had the same thoughts as a few of the other students in the class in that smaller companies should go with WooRank and larger companies would benefit more from SEMRUSH. I would have to agree with that!

      And yes mobile optimization is a key component to whether or not your SEO will be successful. Mobile is definitely the way to go now-a-days and companies can’t afford to not optimize their websites and social media for it!

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